Are Text Messages Part of Your Music Marketing?

Some artists and music marketers shy away from mobile text messaging to engage fans because, done improperly, it can be intrusive and not as cost effective as virtually free email and social media. But they are making a big mistake, particularly if a portion of the audience is under 35. The average 25 to 34 year old texts 20+ times every day and 18 to 34 year olds text a whopping 55 times daily, according to a Pew Study. THE CHART:

This blog originally showed up in Bruce Houghton's Hypebot. 

From the comments on the blog, there's a lot of confusion about text messages. There's a big concern about spam. The carriers are very strict about this ... you can only send texts after the fan has opted in, so they are telling you they want to get texts from fans.

Adva Mobile Partners with The Orchard

The Orchard, a full service marketing and distribution company, has launched the Marketplace, a new service for its clients to access great third-party apps, including Adva Mobile. We're excited to be part of the Orchard Marketplace alongside other great companies building products that help it's clients connect with fans.

The Orchard launch is a global event, begun Monday in San Francisco, Tuesday in Los Angeles and continuing next week in New York, Nashville, Paris, London, Hamburg, Madrid and Barcelona. Adva Mobile will join the New York launch event on the 20th.

The Adva Mobile / Orchard partnership helps Adva Mobile expose our mobile marketing plaform to over 20,000 labels and distribution partners worldwide, companies very interested in taking advantage of the latest mobile technologies to help their artists acquire, engage and sell to their fans. We'll continue to improve the Orchard integration with new features and capabilities.

You can read the Orchard Marketplace Launch Press Release here.