More than Stars in the Sky

Last year, over 4 trillion SMS text messages were sent.

There are 4 billion stars in the unverse.

So the next time you're wondering if SMS text messaging is a marketing tool that you should be using, look up to the sky. It's clear that SMS marketing works, and your fans are comfortable - excited, really - to get a text from you.

And, when the text leads them to a rich experience, so much better!

Forbes Article that gets it

http://www.forbes.com/sites/marketshare/2011/11/29/music-to-our-ears/

If listening to music these days seems a bit different than it did during the days of radio disc jockeys, that’s because it is. What’s different? The user is now in charge. The transition from CDs to digital files coupled with the rise of social networking has transformed the music business from a push economy to a user-curated, pull economy.


This is a fundamental change.

The rest of this excellent article can be read at the link. Power to the People!