comScore is reporting that smartphone ownership in the United States has hit 75%, which means that 182 million Americans now have a smartphone. Three of every 4 US mobile subscribers aged 13 and older now own a smartphone. And it's even better for your audience. Almost 9 in 10 (88.9% of) mobile subscribers aged 25-34 owned a smartphone, with those aged 18-24 (88.6%) right on their heels. And smartphone adoption in the 18-34 age group is growing fast - as recently as January 2013, the adoption rate was 73.5% and 72.2%, respectively.
Why is this great news for Artists using SMS text marketing? Because as mobile phones get smarter, the effectiveness of SMS marketing increases.
Why are SMS messages sent to smartphones so much more effective than SMS messages sent to non-smartphones? While the SMS messages sent to smartphones & non-smartphones are the same, with smartphones you're able to direct your fans to an experience outside of 160 characters of plain text. And this is totally built into the Adva Mobile Platform. Since most texts you send to fans automatically link to your own branded Web App, your fans experience a powerful collection of different mobile experiences. Your fans...
Watch your videos.
Listen to your music.
Check out your photos.
Take your mobile survey.
Shop your mobile website.
Enter your contests.
Read about you.
Follow you on social media (Twitter, Facebook, YouTube, etc.)
Isn't that great or what???
