More apps may be coming for feature phones, too

There was a great article in CNN Online International Edition yesterday, which you can read at http://bit.ly/eJOlS5, titled "More apps may be coming for feature phones, too."

We like Apps - we now provide iPhone and Android Apps to complement our Mobile Web and mobile marketing platforms. The article points out that "According to comScore, as of January 2011 only about 28% of all mobile phones in the U.S. were smartphones. This means 72% of U.S. cell phones are feature phones, most of which have a broad array of features, including the ability to run Java-based apps." So we're struck by the hype over Apps for recording artists and bands, since they don't reach 72% of your audience.

Article author Amy Garham poinsts out that "One of the great strengths of smartphones is their fully featured, easy-to-use Web browsers. Increasingly these will support HTML5 functionality, which allows Web pages to work more like apps. Since it's much easier and cheaper to develop for the mobile Web than for several native app platforms, a lot of smartphone services that are delivered mainly via apps today probably will migrate to a mobile browser experience."

One question to ask is if the App needs to take advantage of the smartphone feature set to work. If you need access to the phone book, or camera, for example, then a native App is the way to go go. For bands that want to provide what fans are looking for - music, videos, tour dates, news, social net links, etc., you don't need anything the phone offers except the browser. The Adva Mobile platform leverages this strength, providing a consistent experience for fans, whether on iPhone App, Android App or Mobile Web.

Rising Country Star Stovall first Artist to launch cross platform Mobile strategy with Mobile Web Site and Apps from Adva Mobile

We're proud to announce that Natalie Stovall has launched a mobile campaign to reach her fans across the three most popular mobile platforms - the Mobile Web, an iPhone App, and an Android App, all powered by the mobile marketing system from Adva Mobile. By releasing on all platforms, virtually all of the 6 billion mobile devices on the planet today can now access her music, videos, tour dates, and photos, make mobile purchases, connect with Twitter and Facebook, and more.



Every fan with a phone that has a mobile browser can join Natalie’s mobile site

by texting GETFIDDLE to 88704 or visiting www.adva.us/fiddle on their mobile browser. Android and iPhone fans can also get the Natalie Stovall App on the iTunes Store* and Android Market.

Natalie is at the forefront of Artists that know connecting with fans on mobile is the next big thing. It’s a cool way to put your songs and tour dates directly in your fans’ hands and it’s a great opportunity to let your fans get in there and really experience the music. She went the Apps plus Mobile Web route to make sure all of her fans could connect to her on their phones - you can't get that with just Apps.

(4/1/11)

Is Mobile Better Than Facebook for Engaging Fans?

Today I'm writing about an article from Hypebot (one of our favorite daily Blogs) to share with you because it's very germane to what we're trying to do here at Adva Mobile. The article is by Robin Davey at Growmyvision.com) it's titled "Only 10% of your friends see your Facebook posts and only 1% like it."It's worth the read. It's a very prescient article because here at Adva Mobile we've always thought that the ability to proactively reach out to your fans with SMS texts that drive them to your rich media mobile webpage was far more effect than any of your other tools that reach fans where they had to find you. I've included a link to the Hypebot article http://www.hypebot.com/hypebot/2011/03/only-10-of-your-friends-see-your-facebook-posts-and-only-1-like-it.html?utm_source=feedblitz&utm_medium=FeedBlitzEmail&utm_campaign=0&utm_content=395530

The article affirms that it is still early for mobile and that the music mainstream has just not discovered mobile as a way to reach fans, because Robin suggests direct contact with your fans via e-mail as the most effective and essential tool to keep your fans updated. The e-mail studies show that only 20% of the recipients open an e-mail, so all you've done is exchange a 1% success rate with a 20% success rate. SMS Text messaging, however, is currently running greater than 95% open rate. At Adva Mobile we think that your most effective marketing tool to stay connected to, and engaged with, your fans. More than Facebook. The statistics bear it out.