Mobile Money

How do we get the sales level? The goal of mobile marketing should always be to connect with fans along the pathway to purchase.

There are many options when it comes to mobile marketing, and these options drive brands - including Artists - towards experimentation. However, experimenting with mobile marketing is only truly valuable when working towards monetization.

We are no longer in a mobile-first world, but rather a mobile-only world.

Mobile offers a roadmap to engage four pillars of of marketing -reach, social media, impulse and loyalty. The thinking should always be along campaign creation that can actually can look at sales. Experimenting is great, but there's no reason to invest effort and money in the mobile channel if you're not going to learn what’s working and what’s not.

All kinds of different creative mobile campaigns can lead to more revenue.

Reach campaigns - asking your fan base to text in at a concert to join your mobile web App
Social Media Campaigns - Using Facebook and Twitter to drive fans to your mobile web App for a loyalty creating download, or new news
Impulse Campaigns - download a song in exchange for fan's email and location, or make a purchase with a time sensitive discount
Loyalty Campaigns - Engage fans in voting campaigns - their favorite encore song, or contests to win prizes

These all should be part of a program to drive fans to the store to make a purchase.

No comments: