Some artists and music marketers shy away from mobile text messaging to engage fans because, done improperly, it can be intrusive and not as cost effective as virtually free email and social media. But they are making a big mistake, particularly if a portion of the audience is under 35. The average 25 to 34 year old texts 20+ times every day and 18 to 34 year olds text a whopping 55 times daily, according to a Pew Study. THE CHART:
This blog originally showed up in Bruce Houghton's Hypebot.
From the comments on the blog, there's a lot of confusion about text messages. There's a big concern about spam. The carriers are very strict about this ... you can only send texts after the fan has opted in, so they are telling you they want to get texts from fans.
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