Last year, over 4 trillion SMS text messages were sent.
There are 4 billion stars in the unverse.
So the next time you're wondering if SMS text messaging is a marketing tool that you should be using, look up to the sky. It's clear that SMS marketing works, and your fans are comfortable - excited, really - to get a text from you.
And, when the text leads them to a rich experience, so much better!
2011-12-16
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