Promoting Your Mobile Web Site

So you have a Mobile Website and maybe an App with Adva Mobile and now you're wondering "What's Next?" Here are some easy steps that will help you get traction to your  mobile site:

1. At the shows - Tell your fans. There are two good opportunities to tell your fans about your mobile site:

• If you've put a song up on your site for fans to download, after you play it, you can Shout Out "Hey, if you like that song, you can get it for free. Take out your phone and text GET(bandname) to 88704."
• When you're telling your fans they can get your music at the merch table, also tell them to stay connected on mobile by texting in. If you have an App, you can tell them to download your App also.

2. On social media sites: Don’t be afraid to use social networks to feature your mobile site in a post or two. Here you are targeting the news of your mobile site to existing followers who have already expressed interest in you, so they will be more inclined to join your mobile site or download your App.

3. On the homepage of your website: If you have a band website, it's one of the first places that interested fans go to learn about you. By telling fans to text in on your homepage, you will be taking advantage of this targeted audience. On Midnight Mirage's website, there's a call to action at the bottom of the pages.

4. In your blog: While the most popular social media sites like Facebook and Twitter have character limitations, your blog is one place to really talk about all the great features your fans can get on your mobile site and Apps. It’s your chance to present users with a compelling case on why they need to join your mobile site or download your App.

5. On traditional advertising: You hand out download cards and make posters that promote your shows. It makes sense to market your mobile site and App through online channels, but it's also a good idea to market your site on your physical promotions. For example, you could include text like “Text GET(bandname) to 88704 to connect with us on mobile" or "Download a free song when you text GET(bandname) to 88704".

Another idea is to include a QR code or Microsoft Tag that, when scanned, automatically brings the user to your mobile site. Reggae site Vital Vibes uses a Microsoft Tag code on their website home page that brings fans to their mobile site (see below for example).

6. Through Fan Engagement on your mobile site and App: Word-of-mouth is one of the most powerful marketing tools that doesn’t cost anything. One way to do this is by hosting buzz-worthy giveaways or contests on your mobile site. Uploading great content and exclusives on your site is another way.

Mobile is here and you've taken the first steps to connect with your fans on their mobile phones. Next, it’s a good idea to have a marketing plan ready for your new mobile site and App. Follow these quick, inexpensive tips to make your mobile launch an even bigger success.