The redesign of our entire platform -- our Website, the Artist
Portal, and the Artist Websites/Apps -- was a major project. A number of new
features were also added and really are to the benefit of Artist -- fan
relationships.
One feature that was really fun to add was the result of the
progress that HTML5 has made. Our Artists told us that, when a fan wants to
play some of their music, we would send them away from the Artist website and
open the music player that was part of the mobile phone operating system.
ITunes player, for example. And this wasn’t supporting the Artist goals. But
with HTML5, you can now embed a music player right into a mobile website. So we
did that, and it's really a much better experience for the fan.
Another cool new feature is digital sales. Now, Artists can sell
their songs directly to their fans, and unlike iTunes & Amazon, know
exactly which fans made a purchase.
We think Amanda Palmer has it
right -- it's not about figuring out how to get your fans to buy your music.
It's about letting your fans buying your music. And that includes making it
easy for them to purchase your products on mobile.
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