It was weeks of planning, hundreds of lines of new code, and an education for us (and we've been doing this for 6 years!) about the many ways different companies implement SMS Text technology. We were a bit late, but we're up and running successfully and a number of you have already run both incoming and outgoing campaigns on the new shortcode 444999.
The company we are now working with offers a number of attractive features that you will find useful. We're introducing the first of these today in the Adva Mobile Blog and our Artist newsletter - Custom, Flexible Keywords.
This company has a number of impressive capabilities that are an advantage over our prior text provider (who we love!). Their reports engine is outstanding, and as we integrate our system with theirs, you'll see even more information that will help you understand your fans.
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