Use Mobile Alerts to Help you Market

For people to come toward you when you are marketing to them you have to make your fans’ lives better in some way for them to accept mobile marketing from you. Otherwise, they will ignore your campaigns just like they ignore anything that is irrelevant or annoying to them. Two insights here can help you make sure you are providing value, and not interrupting their lives:

Timely Alerts: Your fans want timely alerts. Adva Mobile provides a terrific tool - Fan Blasts - for you to schedule your mobile alerts so that the information your fans are receiving is timely and relevant. there's lots going on in your music career, so let your fans know about it! Upcoming show this weekend? New merch item for sale? Heading into the recording studio? Relevant info is important, and mobile provides you with the capability to reach out to your fans.

Location Specific: Your fans in Tampa don't need to know your upcoming show dates in Portland, so think about who needs the information you're trying to send them. Our Fan Blast tool lets you filter your messages by location, so that relevant information is sent to those who really appreciate the alert.

Upgraded Twitter Mobile Page!

Following your feedback (which is always welcome!) we've upgraded the Twitter page slightly. It was too condense and confusing.
Your new Twitter page allows your fans to view your tweets separately from 'All Tweets', and then they can also tweet about you.
Here's an example of how this new page works:

The key to making this page perfectly is to enter your Twitter credentials on the artist portal, in the "Fan Comments" page. With that, we can accurately present the information and create tweets on your mobile page.
If you do not enter your twitter details then your mobile page will not be as great, because we will be effectively guessing your twitter user name...here's an example what that would look like:

So...what you need to do?
If we do not have your Twitter details already, log into your Adva Mobile account, enter your Twitter details on the fan posts page and you'll be all set!

From If to How Much

We recently attended a mobile event in Boston where Jumptap CEO Dan Olschwang was asked about how brands view mobile advertising - the market of Jumptap. Referencing the recent acquisitions of Admob by Google and Quattro Wireless by Apple, he said "One billion dollars moves a market. Their attitude is no longer if, but how much." So brands have moved from asking themselves if they should be advertising more on mobile phones to how much they should be advertising on mobile phones. They see value.

I was thinking of this and how it applied to mobile marketing for music artists. Will it take a watershed event like the movement of a billion dollars for artists to move from "if you should be connecting with fans on mobile phones" to "how much should you be connecting with fans on mobile phones"? When will the value of mobile marketing be apparent to you?

We ask ourselves about value here at Adva Mobile all the time, especially about services that you, the artist, find valuable enough to pay for. The text messages we send out to fans, in particular, cost us, but reaching fans on their phones - that's valuable. Some of you are building large fan clubs so we'll need to begin to charge for those. Other services, like location targeted text alerts, also provide a valuable service to you that we believe you'll pay for. As your fans increasingly appreciate text messages and mobile web connection to you, you'll no longer ask if you should reach out to them on their phones, but how much.