What's Going On?

We've been really pleased lately to see an escalated pace of Artist sign ups to our mobile marketing service. We're on the verge of a major milestone (hint: 1K bands) and we're also preparing to launch a new feature set with exciting new capabilities. Our Facebook page also has many new "likes", so you're finding us there also.

For new Artists, you might be wondering "What's Going On". Mobile is new, mobile is early (congratulations on being in front!), why am I doing this?

When we started Adva Mobile, we were thinking that Artists had a way of reaching fans on the web - for most, it was MySpace - but nothing was available to help you reach your fans on mobile phones. So our platform lets you reach fans and create closer relations with fans on their mobile phones. Fans that have a good relationship with you will support you - send you money. There's a three step process to this:

• Acquire Fans


• Engage Fans


• Monetize Fans

That's "What's Going On". For all you new Artists, you should spend time gathering your fans and having them join your mobile club. When you have a group and something to say to them, engage them. In a year (or less) when you have hundreds or thousands of fans, you can engage them - in commerce.

First though, you need to get them to become mobile fans.

New Apple Ping User Manual

Apple Publishes a Band’s Guide to Ping

You're inundated with Artist tools to reach your fans, including mobile tools from Adva Mobile, so another web service to update is the last thing you need. But it will be hard to ignore Ping, Apple's iTunes-linked, music-based social network.

Ping has been something of a challenge for independent bands since the service launched along with iTunes weeks ago, when only a handful of internationally renowned artists were on the network — people like Lady Gaga and bands like U2.

As it became apparent that Ping lacked a deep and wide network of artists, we found out that many artists were struggling to figure out how to create Ping profiles. Distribution services such as TuneCore and CDBaby have stepped in as third parties in this process, communicating with Apple and helping bands set up artist pages.

Still, there were tons of unanswered questions regarding the types of content and terms of service that would be allowed on Ping, and most bands working through distribution services will still have to wait a while before their Ping pages go live because of Apple’s meticulous quality control processes.

In the meantime though, Apple has published suggestions on how bands and other artists can use Ping. They include tips on uploading videos and images and lay out some key content policies, as well. We fould a copy of it on scribd, you can view it here: http://www.scribd.com/doc/39207378/Artist-Best-Practices-1-0