2010-10-20

New Apple Ping User Manual





Apple Publishes a Band’s Guide to Ping

You're inundated with Artist tools to reach your fans, including mobile tools from Adva Mobile, so another web service to update is the last thing you need. But it will be hard to ignore Ping, Apple's iTunes-linked, music-based social network.

Ping has been something of a challenge for independent bands since the service launched along with iTunes weeks ago, when only a handful of internationally renowned artists were on the network — people like Lady Gaga and bands like U2.

As it became apparent that Ping lacked a deep and wide network of artists, we found out that many artists were struggling to figure out how to create Ping profiles. Distribution services such as TuneCore and CDBaby have stepped in as third parties in this process, communicating with Apple and helping bands set up artist pages.

Still, there were tons of unanswered questions regarding the types of content and terms of service that would be allowed on Ping, and most bands working through distribution services will still have to wait a while before their Ping pages go live because of Apple’s meticulous quality control processes.

In the meantime though, Apple has published suggestions on how bands and other artists can use Ping. They include tips on uploading videos and images and lay out some key content policies, as well. We fould a copy of it on scribd, you can view it here: http://www.scribd.com/doc/39207378/Artist-Best-Practices-1-0

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