2011-04-26
2011-04-11
Group Texting? Adva Mobile has your back!
At the SXSW festival this year, there was a lot of buzz about "group messaging" startups—GroupMe, Beluga, or textPlus, among others. Group chats are easy to arrange online through instant messaging services or social networking features such as Facebook Groups. But they don't work well on mobile devices, or if they do, they require a smartphone app and a decent cellular signal, which excludes lots of potential users. In general, users set up groups either online or through a smartphone app and then invite members—family, colleagues, jam-band fans—to join. The service assigns each group a unique phone number; when a member sends a text to that number, everyone receives the message. Wait a minute - you already have that! As a member of the Adva Mobile community, you have your own "phone number" - it's 88704. And the message you send to all your "members" (fans) isn't a text (well, it starts as a text) - it's a rich-media delivering mobile web site where fan can learn, explore, download content, find out about shows, buy stuff, etc. - much more than a text can deliver. Fans can text to get to your mobile web site, and leave messages through the Twitter link on your mobile site. We'll get to the fan to fan experience later this year, but for now, take advantage of your own mobile group texting feature and send your fans a text blast.
Use Voting Campaigns to engage your fans
We were part of ther MIT Enterprise Forum's In-NOW-vation technology showcase last week, and it reminded me how useful our Voting Feature is for engaging an audience on their phones.
Voting engagement is a very cool feature of the Adva Mobile platform, and lets your fans vote on their favorite song, band member charity, color - anytrhing you want to ask them! Have fun with it! After they vote, they get a "results" page - right on their phone - that gives them real time updates about the voting contest.
We used the Voting feature at the MIT Enterprise Forum event and it was wildly successful. Over 550 votes were cast and it was a spirited competition for categories like "Company I Most Want to Have a Beer With" and "Company most likely to be acquired by Dr. Evin in his quest for world domination."
Voting is a feature available to our Bronze, Silver and Gold members, and is incredibly easy to set up. Upgrade your membership now if you're not already a paying member (and get lots of other cool benefits also) and check it out.
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