Make it Special With Text

We spend a lot of energy here at Adva Mobile thinking about the Artist - Fan relationship, and how we can improve the experience for both. Artists are uber- fans too, so the fan experience has to be great for the Artist to love it and want to use it.

  

That's where Text comes in. Text is so familiar to fans, and texts they receive are almost always personal. If you ever got a text from your favorite band, how would you feel? Great, right! Connected.

  

Text has been proven successful with large brands, and is just now making its way to small business - that's you! Check out some of these noteworthy campaigns:

• TAO Nightclub, a 10,000 square-foot nightclub located in Las Vegas, sent out an exclusive text message offer to their 2,000 mobile subscribers the day of an event in hopes of increasing attendance. The text message offer generated an 11% redemption rate, which resulted in 220 additional attendees, and $1,770 in additional admission fees. The 220 additional attendees also purchased on averaged 2 drinks at $10 per drink, which totaled $4,400 of additional income at the bar.
•  Dunkin' Donuts, a popular QSR (Quick Service Restaurant) ran a mobile marketing campaign in the Boston area, encouraging customers to opt-in to receive text message offers. The campaign was advertised on local radio and through mobile internet ads. This resulted in 7,500 consumers opting in to receive Dunkin' Donuts text message offers. After the first text message offer, 17% of recipients forwarded or showed the text message promotion to a friend, 35% considered themselves more likely to buy lattes and coffee from Dunkin' Donuts in the future, and Dunkin' Donuts restaurants in the Boston area experienced a 21% increase in store traffic.
• Provident Films, a unit of Sony Music Entertainment, launched a mobile marketing campaign as a way to engage fans on their mobile devices, in advance of the release of the movie "October Baby". Fans were encouraged to text "OCTOBER" to the SMS short code 68398 in order to receive text message updates about the movie, free passes, etc. In the opt-in text message, a short hyperlink was included, which gave fans a sneak peek of the October Baby movie trailer on their mobile devices. The mobile marketing campaign was promoted to a pre-existing email database of fans, through channel partners, and on social media profiles including Facebook and Twitter.
  Provident Films was able to build a mobile database of 50,000 fans before the opening weekend of the movie. They used this mobile database to drive increased attendance, resulting in a number eight spot at the box office on opening weekend, with the movie going on to become the number one limited-release movie of all time. The mobile campaign also generated an 11% click-through rate to watch the exclusive, mobile optimized version of the movie trailer. 

Next time you want to start an amazing relationship with your fans, send them a text. The Adva Mobile platforms helps you craft the message, send them to the right landing page, and focus your message by location, loyalty, ages, etc. Try it!

PS. These Case Studies were originally published by Tatango.

Using Contests to Build Your Fan Base

Adva Mobile Artist Tim Lee, a comedian from LA, is finding terrific success using the Contest Feature to build his fan base at shows.  He raffles off a T-shirt. It’s a different kind of “shout - out”. Here’s how he does it:

• His show starts at 8pm. He sets up a contest on the portal to start at 7pm or 8pm and end at 9pm.
• Early into his show, he tells fans they can win a T- Shirt, just text to 88704. 
• The fans text in, get to the contest page, we ask for their zip code there (the page is pre-populated with their phone number and carrier - we have that since they texted in), and they enter the contest.
• Just after 9pm, the contest ends, and our system sends a text message to everyone that joined the contest. The text has a URL - the fans click on the URL, they are brought to a page that tells them “You Won” or “You Didn’t Win”. The fan(s) that won receive a second text from us telling them they won. 
• The Fan brings their phone to the merch table after the show to pick up their T-Shirt.

He’s seeing about one third of the audience join the contest, which I think is a terrific number. If you want to put something like this in place, it's set up on the Contests page of the Portal. Or let us know and we can help set it up.