Make it Special With Text

We spend a lot of energy here at Adva Mobile thinking about the Artist - Fan relationship, and how we can improve the experience for both. Artists are uber- fans too, so the fan experience has to be great for the Artist to love it and want to use it.

That's where Text comes in. Text is so familiar to fans, and texts they receive are almost always personal. If you ever got a text from your favorite band, how would you feel? Great, right! Connected.
Text has been proven successful with large brands, and is just now making its way to small business - that's you! Check out some of these noteworthy campaigns:
  • TAO Nightclub, a 10,000 square-foot nightclub located in Las Vegas, sent out an exclusive text message offer to their 2,000 mobile subscribers the day of an event in hopes of increasing attendance. The text message offer generated an 11% redemption rate, which resulted in 220 additional attendees, and $1,770 in additional admission fees. The 220 additional attendees also purchased on averaged 2 drinks at $10 per drink, which totaled $4,400 of additional income at the bar.
  •  Dunkin' Donuts, a popular QSR (Quick Service Restaurant) ran a mobile marketing campaign in the Boston area, encouraging customers to opt-in to receive text message offers. The campaign was advertised on local radio and through mobile internet ads. This resulted in 7,500 consumers opting in to receive Dunkin' Donuts text message offers. After the first text message offer, 17% of recipients forwarded or showed the text message promotion to a friend, 35% considered themselves more likely to buy lattes and coffee from Dunkin' Donuts in the future, and Dunkin' Donuts restaurants in the Boston area experienced a 21% increase in store traffic.
  • Provident Films, a unit of Sony Music Entertainment, launched a mobile marketing campaign as a way to engage fans on their mobile devices, in advance of the release of the movie "October Baby". Fans were encouraged to text "OCTOBER" to the SMS short code 68398 in order to receive text message updates about the movie, free passes, etc. In the opt-in text message, a short hyperlink was included, which gave fans a sneak peek of the October Baby movie trailer on their mobile devices. The mobile marketing campaign was promoted to a pre-existing email database of fans, through channel partners, and on social media profiles including Facebook and Twitter.
    Provident Films was able to build a mobile database of 50,000 fans before the opening weekend of the movie. They used this mobile database to drive increased attendance, resulting in a number eight spot at the box office on opening weekend, with the movie going on to become the number one limited-release movie of all time. The mobile campaign also generated an 11% click-through rate to watch the exclusive, mobile optimized version of the movie trailer. 
Next time you want to start an amazing relationship with your fans, send them a text. The Adva Mobile platforms helps you craft the message, send them to the right landing page, and focus your message by location, loyalty, ages, etc. Try it!

PS. These Case Studies were originally published by Tatango.

No comments: