Valentines Day Feature Flash 4 - Texting In to Capture a Fan's Zip Code

We're feeling the Valentines Day love and giving some of our own with new Features just released that strengthen the Adva Mobile Platform. Read on to check out

• Stripe Payments and Bitcoin
• Pay What You Want
• Texting In During Contests is Easier for Fans
• Texting in to capture a Fan's Zipcode

Here's the fourth - Texting In to Capture a Fan's Zip Code

Fans opt in and connect to Artists now by texting get to 444999. Since fan location is so important, most of the other engagement activities require the fan to enter their zip code for features like Contests, Surveys, Exclusive Content and Purchases.

You can now tell your fans to text get   to 444999 and if they do, we will capture their zipcode and add it to their fan record (and translate to their City and Town). 

However - and this is important - the format must be precise. There must be a space between your "keyword" and the Fan's zip code. Here's how it plays out:

Fan Texts                                                          Result
get                               Correct Response with opt-in and link to Web App  
get                                 Correct Response with opt-in and link to Web App  

get12345                      Message from Text Provider: We don't understand that keyword, try again.
get 12345                     Message from Text Provider: We don't understand that keyword, try again.

get 12345                     Correct Response with opt-in and link to Web App, zip code added to fan record 
get  12345                    Correct Response with opt-in and link to Web App, zip code added to fan record  

So you the Artist will have to decide if you think telling fans to add their zip code to the Text In keyword is worth the risk that they get a poor experience because they don't add a space between the keyword and the zip code and get an error message. It probably means adding something from the stage … that could be awkward or confusing, I'd think. But when you put signs up or when you post on social media, that could work.


As a quirky aside, if a fan texts get 12345 during a Contest, they are entered into the Contest AND their zip code is added to their Fan Record. 

Valentines Day Feature Flash 3 - Texting In During Contests is Easier for Your Fans

We're feeling the Valentines Day love and giving some of our own with new Features just released that strengthen the Adva Mobile Platform. Read on to check out

• Stripe Payments and Bitcoin
• Pay What You Want
• Texting In During Contests is Easier for Fans
• Texting in to capture a Fan's Zipcode

Here's the third - Texting In During Contests is Easier for Your Fans 

In the past, when a fan texted get to 444999 when you had a Contest running, they would get a text back with a link that brought them to your Home Page. Then they would click on the link on the Home page to get to the Contest page and, after entering their Name and zip code, would enter the Contest.

Now, if someone texts in while a Contest is Active, they get a text back that reads: Thanks, u have been entered into Contest. Stay tuned. More info: http://adva.us/?i=xxxxxx. That link will bring them to the Contest entry page where they can offer up more info - their zip code and name, for example. However, they don't need to - they are already entered in the Contest. The rest of the Contest feature works as it does now.


The upside for Artists is, I think, that now it's a lot easier for your Fans to enter a Contest. The small downside is that we won't automatically force the Fan to provide their name and zip code before they can enter the Contest. However, we can capture that info in other places.

Valentines Day Feature Flash 2 - Pay What You Want

We're feeling the Valentines Day love and giving some of our own with new Features just released that strengthen the Adva Mobile Platform. Read on to check out

• Stripe Payments and Bitcoin
• Pay What You Want
• Texting In During Contests is Easier for Fans
• Texting in to capture a Fan's Zipcode

Here's the second - Pay What You Want

We've added a feature to our Artist Mobile Store where you can put up an item for sale and let Fans choose what they want to pay for it. 

Pay What You Want has become an attractive alternative for Artists who have digital content especially (music, podcasts, videos) that fans typically acquire/download for free but, as studies have shown, would pay for these items to support their favorite Artists if that option was presented to them. 

We were at a recent Independent Musicians Conference and one of the Keynote Speakers said "If you don't give a Fan the ability to buy something from you, it's not their fault!" 

We rest our case.

Valentines Day Feature Flash 1 - Stripe and Bitcoin

We're feeling the Valentines Day love and giving some of our own with new Features just released that strengthen the Adva Mobile Platform. Read on to check out

• Stripe Payments and Bitcoin
• Pay What You Want
• Texting In During Contests is Easier for Fans
• Texting in to capture a Fan's Zipcode

Here's the first - Stripe Payments and Bitcoin

Stripe Payment Processing - On your Mobile Store, we have changed from using PayPal to process payments to using Stripe.

This shouldn't mean anything to you or your fans.

Except we now accept Bitcoin for payment of your physical and digital goods. Which is kinda cool. Maybe not now, but it's a "tip of the hat" to the future.