Valentines Day Feature Flash 4 - Texting In to Capture a Fan's Zip Code

We're feeling the Valentines Day love and giving some of our own with new Features just released that strengthen the Adva Mobile Platform. Read on to check out

• Stripe Payments and Bitcoin
• Pay What You Want
• Texting In During Contests is Easier for Fans
• Texting in to capture a Fan's Zipcode

Here's the fourth - Texting In to Capture a Fan's Zip Code

Fans opt in and connect to Artists now by texting get to 444999. Since fan location is so important, most of the other engagement activities require the fan to enter their zip code for features like Contests, Surveys, Exclusive Content and Purchases.

You can now tell your fans to text get   to 444999 and if they do, we will capture their zipcode and add it to their fan record (and translate to their City and Town). 

However - and this is important - the format must be precise. There must be a space between your "keyword" and the Fan's zip code. Here's how it plays out:

Fan Texts                                                          Result
get                               Correct Response with opt-in and link to Web App  
get                                 Correct Response with opt-in and link to Web App  

get12345                      Message from Text Provider: We don't understand that keyword, try again.
get 12345                     Message from Text Provider: We don't understand that keyword, try again.

get 12345                     Correct Response with opt-in and link to Web App, zip code added to fan record 
get  12345                    Correct Response with opt-in and link to Web App, zip code added to fan record  

So you the Artist will have to decide if you think telling fans to add their zip code to the Text In keyword is worth the risk that they get a poor experience because they don't add a space between the keyword and the zip code and get an error message. It probably means adding something from the stage … that could be awkward or confusing, I'd think. But when you put signs up or when you post on social media, that could work.


As a quirky aside, if a fan texts get 12345 during a Contest, they are entered into the Contest AND their zip code is added to their Fan Record.