Adva Mobile Artist Natalie Stovall Voted Entertainer of the Year

 We couldn't be more proud to announce that Natalie Stovall has won both Entertainer of the Year and Female Entertainer of the Year by Campus Activities Magazine®. We've seen her perform at campuses up here in Boston and the audiences love the flavor of country she brings to her performances. Campus Activities Magazine® echoed this sentiment when they wrote:
"Well, she's finally done it folks. After just a few short years in the campus market, Natalie Stovall has been named the Entertainer Of The Year by the voters of Campus Activities Magazine® in the Reader's Choice Awards. One of the most common comments about this performer is "I don't even like country, but I like this country. It almost didn't even seem like a country show." Put it this way, when she rips "The Devil Went Down To Georgia," it's in a medley with some Metallica. Her's is a show bred for wide audiences, and this year that mainstream popularity paid off with her winning the big one."

Natalie is a pioneer using mobile technology from Adva Mobile to reach and engage her fans, and hundreds connect with Natalie on their phones - she has iPhone App, Android App and Mobile Web to reach the largest audience. Download her Apps, or text GETFIDDLE to 88704 to check out Natalie on your phone and download some of her terrific music.

You can read a great article about Natalie and why she won the award at:
http://www.campusactivitiesmagazine.com/articles.php?articleID=227&button=Go

Congratulations Natalie! 

Natalie Stovall's Blog Message

Natalie Stovall officially launched her mobile strategy yesterday with a simple blog telling fans she had a new mobile site and that fans can get a cool, free song if they  texted in and joined.

Here's what she wrote:
News – Natalie Launches New Mobile Club



June 6th, 2011

We are excited to announce the launch of Natalie’s new mobile community. It was developed in partnership with our friends at Adva Mobile and over the months and years to come it will allow Natalie to communicate and interact with her fans in new and exciting ways.

All you have to do is text “GetFiddle” to 88704 and you will get:
-Access to Natalie blog and tour schedule right from your phone.
-Localized alerts when Natalie is playing in your area.
-The chance to participate in contests and offers that won’t be available anywhere else.
-And for a limited time you will be able to download a special live recording of her infamous “Fiddlepalooza Medley”

That’s right, the only medley where you can see a 5’2″ blond girl play everything from AC/DC to Michael Jackson on the fiddle in the same song, and it’s yours! All you have to do is text “GetFiddle” to 88704.

In less than 24 hours, more than 100 fan joined her mobile site.

She'll get many more fans when she tells them from the stage during shows, but it's great to see so many Natalie Srivall fans who want to stay connected with her on their phones. It's really the best way.

New Mobile Web & App Designs

We've been busy and excited about new designs we've built for bands that are using our service. Over time, we may be able to take these designs ideas, turn them into templates, and offer them to other artists.

Our latest design is one we're building for country star and Entertainer of the Year nominee Natalie Stovall. I like the simple but visually stunning design. Also, the social links at the bottom of the home page send you to pages that are mobile friendly - that wasn't the case a year ago, when none of these sites rendered correctly on a mobile phone browser.

We also made a web design for Fistful of Mercy. This design is sort of a "portal" design - the home page doesn't provide a lot of content. Instead, the site links you to other pages to learn more and engage the band. I like the way this site "lays out", as the pictures represent the visually exciting element of the page and provide a clear delineation between the links. This picture shows it as an Android App.

Good designs are important to maintain the brand of the band and engage fans visually in ways that make them want to explore the site. There's some challenge to making that happen on a small screen (and even more behind the scenses to make them look good an the many different phones, browsers and operating systems). The design doesn't impact the back -end mobile marketing engine we provide, so all of the services for both Artist and Fan are available, regardless of design.