Coupons

Ever take a minute to stop and think about how ubiquitous coupons are in our lives? They're everywhere! I'm not a coupon guy, but even I can't ignore that, like advertising, they must work, because everyone is using them.

There's a really cool way to use coupons as part of your mobile marketing efforts with the Adva Mobile platform. A number of our Artists have discovered this and are promoting sales at the merch table with coupons that are part of an Adva Mobile marketing activity. Here's how:

First, create a simple coupon and save it as a jpeg image. Here's a simple example.

Second, many of the fan engagement features of the Adva Mobile platform including Exclusive Content, Voting, and Contests, include the ability to offer something to the fan as a thank you for participating. That can be your coupon. Here's a picture of where you set that up on the Voting & Contest setup pages.

Now, fans that participate in one of your marketing capaigns, especially at shows, can show the coupon they downloaded at your merch table. This promotes more sales.

This marketing tool is especially effective with Artists that are using the Contest feature during live shows. They run the contest, and the winning fan(s) get free merch for winning, and the other participants that didn't win get a discount coupon.

Get in touch with us here at Adva Mobile if you need any help setting up or executing a marketing campaign with coupons. 

Artist Insight - Driving Your Fans at Shows

Rock masterpieces from the White Album to Dark Side of the

Moon reinvigorated by electric strings, bass, drums and a touch of jazz improv. Founding member, composer, arranger, producer, multi-instrumentalist and father of 3 Will Taylor drives the band and promotes no boundaries - form doesn't matter as much as passion, fun and creativity.

Will Taylor & Strings Attached has been creating innovative music and supporting a music career since 1993, so he knows about the mix between creative and business in forming a musicians career. He's helpful and willing to share his insights with other Artists - there's an entire YouTube channel of helpful advice in the form of 5 minute tips you can find at his YT channel. 

When he joined Adva Mobile and we saw a rapid uptick in the number of fans opting in to receive mobile texts from him, we were curious as to how he was attracting fans. His solution: Sign Up Sheets distributed at every show to every audience member.  "I keep all of the sign-up sheets that my fans submit at shows." Says Will. "We have a very high success rate with guests  filling it out because we usually offer them a free bootleg CD in exchange." They include the request to be put on the text list,  their cell phone number and their wireless  provider. Will has been adding fans into his mobile database and, combined with the fans that join by texting in, over 300 fans are now part of his database in less than a month, with more added all the time. 

Will was also willing to share more info about how he's collecting fan info. Here's a link to a You tube video -  http://youtu.be/BAQpv7WcJvQ  (its about how he specifically captures fans with the form at shows, and here's a picture of the form he has fans fill out.  

Get Will's Free 5 Min Tips to Tame Creative Life so You Can Make More Art and Have a Life. Will's tips here are here: http://budurl.com/subscribew5mt

Sean Ardoin Update

Unusual for us to repeat a story about an Artist having success with the Adva Mobile platform, however Sean Ardoin' continued promotion of his mobile web app is producing some stunning results. In last month's newsletter, we showed this chart - his fan growth from February through May:  

Over 250 new fans in a little over 2 months. Here's today's chart:
 

Over 800 fans!

Most of this is from Facebook posts, telling fans they can get his new cover and video of Pharrell's Happy by texting getkool to 88704.
  

Sean Ardoin is killing it

Zydekool front man Sean Ardoin started using Adva Mobile in mid February, telling fans at shows, on Facebook, on Twitter, and on the streets of Lake Charles (and NOLA) to text GETKOOL to 88704 to connect with all things in the Kooliverse. Check this out:

He's over 250 new fans in a little over 2 months he can connect with now on mobile, through text, email, and social with new music, show dates, news, videos and merch. That's killing it.

Introducing LYRICS!

We've added lyrics to the Adva Mobile platform. Now your fans can access lyrics to all your songs from their mobile phone, on your mobile web app.


The Lyrics section is in Content, where fans also find your music, videos and photos. Keeping fans engaged on your site with new, interesting content is the best way to grow a loyal fan base that will support you, buy your music and merch and come to your shows.

You add lyrics from the portal also under the Content section. There's a new tab called Lyrics, it works just like the News feature. Enter your song name and the Lyrics in the Text editor. Alternatively, you can paste in the lyrics (probably easier) or enter a URL link to another web site, like Lyrics.com, that present your lyrics.

Digital music has long gone without the art, credits, and lyrics that accompany physical packaging. Integrating these features into an existing digital destination - your web app - is the best alternative to help fans understand your message and learn more about the myths that surround your songs.

Adva Mobile Infographic - You're CRAZY if you're not using Mobile Marketing

Make it Special With Text

We spend a lot of energy here at Adva Mobile thinking about the Artist - Fan relationship, and how we can improve the experience for both. Artists are uber- fans too, so the fan experience has to be great for the Artist to love it and want to use it.

  

That's where Text comes in. Text is so familiar to fans, and texts they receive are almost always personal. If you ever got a text from your favorite band, how would you feel? Great, right! Connected.

  

Text has been proven successful with large brands, and is just now making its way to small business - that's you! Check out some of these noteworthy campaigns:

• TAO Nightclub, a 10,000 square-foot nightclub located in Las Vegas, sent out an exclusive text message offer to their 2,000 mobile subscribers the day of an event in hopes of increasing attendance. The text message offer generated an 11% redemption rate, which resulted in 220 additional attendees, and $1,770 in additional admission fees. The 220 additional attendees also purchased on averaged 2 drinks at $10 per drink, which totaled $4,400 of additional income at the bar.
•  Dunkin' Donuts, a popular QSR (Quick Service Restaurant) ran a mobile marketing campaign in the Boston area, encouraging customers to opt-in to receive text message offers. The campaign was advertised on local radio and through mobile internet ads. This resulted in 7,500 consumers opting in to receive Dunkin' Donuts text message offers. After the first text message offer, 17% of recipients forwarded or showed the text message promotion to a friend, 35% considered themselves more likely to buy lattes and coffee from Dunkin' Donuts in the future, and Dunkin' Donuts restaurants in the Boston area experienced a 21% increase in store traffic.
• Provident Films, a unit of Sony Music Entertainment, launched a mobile marketing campaign as a way to engage fans on their mobile devices, in advance of the release of the movie "October Baby". Fans were encouraged to text "OCTOBER" to the SMS short code 68398 in order to receive text message updates about the movie, free passes, etc. In the opt-in text message, a short hyperlink was included, which gave fans a sneak peek of the October Baby movie trailer on their mobile devices. The mobile marketing campaign was promoted to a pre-existing email database of fans, through channel partners, and on social media profiles including Facebook and Twitter.
  Provident Films was able to build a mobile database of 50,000 fans before the opening weekend of the movie. They used this mobile database to drive increased attendance, resulting in a number eight spot at the box office on opening weekend, with the movie going on to become the number one limited-release movie of all time. The mobile campaign also generated an 11% click-through rate to watch the exclusive, mobile optimized version of the movie trailer. 

Next time you want to start an amazing relationship with your fans, send them a text. The Adva Mobile platforms helps you craft the message, send them to the right landing page, and focus your message by location, loyalty, ages, etc. Try it!

PS. These Case Studies were originally published by Tatango.