Get a new mobile web site design that reflects your brand

We’ve added a new feature to our service that lets bands choose among customizable mobile web templates. The new designs are a dramatic departure from our original design and represent a sleek, modern mobile web view. The new designs take advantage our pre-built platform mobile backend, providing messaging, content delivery, storefront, social sharing and fan engagement tools.

The new templates are included in our Bronze and Silver services, starting at $9.95 per month. Compared to creating your mobile web site, our services are a fraction of that cost, and include many mobile marketing and fan engagement services to help you connect directly with your fans on their phones. Checkout more information on mobile web template choices at this URL: http://www.advamobile.com/MobileWebAndNativeApps.aspx.

Adva Mobile Bands can now get their own Android App

Android phones now outnumber iPhones and smartphones are becoming the phone of choice for many of your fans. Introduce your fans to your new Android App, offering all the features of your mobile web and providing a richer mobile experience on these phones. Our pre- built native Android App is set up automatically for you, and we handle the placement in the Android marketplace so you’re up and running in days. Also, the backend platform is integrated, so when you update your mobile web, your Android App is automatically synched and updated. It’s “2in1”, with your mobile web wrapped into an Android App, promoted in the Android Marketplace.

Our new Android App feature is available to our Silver members and priced at $24.95 per month and has a $200 setup fee. You can learn more about the Android App and how to get started at this URL: http://www.advamobile.com/MobileWebAndNativeApps.aspx.

Adva Mobile Hits 1,000 Members!

We’re excited to announce we’ve reached a major milestone here at Adva Mobile – 1,000 members! Since launching in January 2009, we’ve seen remarkable growth and we are the leading provider of mobile marketing services to bands and recording artists. All Adva Mobile members should be proud that you are innovative, early adopters. Reaching this milestone so quickly is a statement about how easy our platform and mobile marketing services are to use, and is also a clear confirmation of the growing demand for mobile services for music artists.

Thanks and congratulations to everyone that helped us reach this milestone. On to the next 1,000!

We Made a Movie

You've got to check out Adva Mobile Man and how he explains why bands and recording artists need a mobile web site, and mobile App, and mobile strategy to connect with fans. It's cool, fun, only about 3 minutes long.

Here it is: http://www.youtube.com/advamobile

What's Going On?

We've been really pleased lately to see an escalated pace of Artist sign ups to our mobile marketing service. We're on the verge of a major milestone (hint: 1K bands) and we're also preparing to launch a new feature set with exciting new capabilities. Our Facebook page also has many new "likes", so you're finding us there also.

For new Artists, you might be wondering "What's Going On". Mobile is new, mobile is early (congratulations on being in front!), why am I doing this?

When we started Adva Mobile, we were thinking that Artists had a way of reaching fans on the web - for most, it was MySpace - but nothing was available to help you reach your fans on mobile phones. So our platform lets you reach fans and create closer relations with fans on their mobile phones. Fans that have a good relationship with you will support you - send you money. There's a three step process to this:

• Acquire Fans


• Engage Fans


• Monetize Fans

That's "What's Going On". For all you new Artists, you should spend time gathering your fans and having them join your mobile club. When you have a group and something to say to them, engage them. In a year (or less) when you have hundreds or thousands of fans, you can engage them - in commerce.

First though, you need to get them to become mobile fans.

New Apple Ping User Manual

Apple Publishes a Band’s Guide to Ping

You're inundated with Artist tools to reach your fans, including mobile tools from Adva Mobile, so another web service to update is the last thing you need. But it will be hard to ignore Ping, Apple's iTunes-linked, music-based social network.

Ping has been something of a challenge for independent bands since the service launched along with iTunes weeks ago, when only a handful of internationally renowned artists were on the network — people like Lady Gaga and bands like U2.

As it became apparent that Ping lacked a deep and wide network of artists, we found out that many artists were struggling to figure out how to create Ping profiles. Distribution services such as TuneCore and CDBaby have stepped in as third parties in this process, communicating with Apple and helping bands set up artist pages.

Still, there were tons of unanswered questions regarding the types of content and terms of service that would be allowed on Ping, and most bands working through distribution services will still have to wait a while before their Ping pages go live because of Apple’s meticulous quality control processes.

In the meantime though, Apple has published suggestions on how bands and other artists can use Ping. They include tips on uploading videos and images and lay out some key content policies, as well. We fould a copy of it on scribd, you can view it here: http://www.scribd.com/doc/39207378/Artist-Best-Practices-1-0

MP3 or M4A (AAC) - Now Your Choice

We've made an important change to your Adva Mobile service. Now, you can upload MP3 files to your mobile web pages.

Since we started, we've always required uploaded music to be in .m4a format (also acalled AAC) - the format used by Apple and iTunes. Most phones played .m4a, and it was easy to convert most other formats, including MP3, into .m4A using iTunes on your computer. Not all phones played MP3.

Some new phones now accept MP3 and also allow you to save the music as a song or a ringtone. This is a great way for you to offer ringtones to your fans by uploading MP3 files of short duration - 30 seconds - and have fans save the file as a ringtone. Phones that allow this automatically save the file in the right ringtome format and in the correct folder.

One issue is iPhones. The iPhone only plays m4a. Most of your iPhone users know that you can't save a song you uploaded to your mobile site - you can stream it, but can't save it. So one drawback to this new MP3 format choice is that many phones now have flexibility with how you save music, but it doesn't work on iPhones.

Over time, all these incompatibilities will dissolve. Remember early PC days, when you had Windows Media, Quicktime, Real Player, etc. You needed the player for each file type. Right now, phones play only specific file types, but this will standardize.