Sean Ardoin is killing it

Zydekool front man Sean Ardoin started using Adva Mobile in mid February, telling fans at shows, on Facebook, on Twitter, and on the streets of Lake Charles (and NOLA) to text GETKOOL to 88704 to connect with all things in the Kooliverse. Check this out:

He's over 250 new fans in a little over 2 months he can connect with now on mobile, through text, email, and social with new music, show dates, news, videos and merch. That's killing it.

Introducing LYRICS!

We've added lyrics to the Adva Mobile platform. Now your fans can access lyrics to all your songs from their mobile phone, on your mobile web app.


The Lyrics section is in Content, where fans also find your music, videos and photos. Keeping fans engaged on your site with new, interesting content is the best way to grow a loyal fan base that will support you, buy your music and merch and come to your shows.

You add lyrics from the portal also under the Content section. There's a new tab called Lyrics, it works just like the News feature. Enter your song name and the Lyrics in the Text editor. Alternatively, you can paste in the lyrics (probably easier) or enter a URL link to another web site, like Lyrics.com, that present your lyrics.

Digital music has long gone without the art, credits, and lyrics that accompany physical packaging. Integrating these features into an existing digital destination - your web app - is the best alternative to help fans understand your message and learn more about the myths that surround your songs.

Adva Mobile Infographic - You're CRAZY if you're not using Mobile Marketing

Make it Special With Text

We spend a lot of energy here at Adva Mobile thinking about the Artist - Fan relationship, and how we can improve the experience for both. Artists are uber- fans too, so the fan experience has to be great for the Artist to love it and want to use it.

  

That's where Text comes in. Text is so familiar to fans, and texts they receive are almost always personal. If you ever got a text from your favorite band, how would you feel? Great, right! Connected.

  

Text has been proven successful with large brands, and is just now making its way to small business - that's you! Check out some of these noteworthy campaigns:

• TAO Nightclub, a 10,000 square-foot nightclub located in Las Vegas, sent out an exclusive text message offer to their 2,000 mobile subscribers the day of an event in hopes of increasing attendance. The text message offer generated an 11% redemption rate, which resulted in 220 additional attendees, and $1,770 in additional admission fees. The 220 additional attendees also purchased on averaged 2 drinks at $10 per drink, which totaled $4,400 of additional income at the bar.
•  Dunkin' Donuts, a popular QSR (Quick Service Restaurant) ran a mobile marketing campaign in the Boston area, encouraging customers to opt-in to receive text message offers. The campaign was advertised on local radio and through mobile internet ads. This resulted in 7,500 consumers opting in to receive Dunkin' Donuts text message offers. After the first text message offer, 17% of recipients forwarded or showed the text message promotion to a friend, 35% considered themselves more likely to buy lattes and coffee from Dunkin' Donuts in the future, and Dunkin' Donuts restaurants in the Boston area experienced a 21% increase in store traffic.
• Provident Films, a unit of Sony Music Entertainment, launched a mobile marketing campaign as a way to engage fans on their mobile devices, in advance of the release of the movie "October Baby". Fans were encouraged to text "OCTOBER" to the SMS short code 68398 in order to receive text message updates about the movie, free passes, etc. In the opt-in text message, a short hyperlink was included, which gave fans a sneak peek of the October Baby movie trailer on their mobile devices. The mobile marketing campaign was promoted to a pre-existing email database of fans, through channel partners, and on social media profiles including Facebook and Twitter.
  Provident Films was able to build a mobile database of 50,000 fans before the opening weekend of the movie. They used this mobile database to drive increased attendance, resulting in a number eight spot at the box office on opening weekend, with the movie going on to become the number one limited-release movie of all time. The mobile campaign also generated an 11% click-through rate to watch the exclusive, mobile optimized version of the movie trailer. 

Next time you want to start an amazing relationship with your fans, send them a text. The Adva Mobile platforms helps you craft the message, send them to the right landing page, and focus your message by location, loyalty, ages, etc. Try it!

PS. These Case Studies were originally published by Tatango.

Using Contests to Build Your Fan Base

Adva Mobile Artist Tim Lee, a comedian from LA, is finding terrific success using the Contest Feature to build his fan base at shows.  He raffles off a T-shirt. It’s a different kind of “shout - out”. Here’s how he does it:

• His show starts at 8pm. He sets up a contest on the portal to start at 7pm or 8pm and end at 9pm.
• Early into his show, he tells fans they can win a T- Shirt, just text to 88704. 
• The fans text in, get to the contest page, we ask for their zip code there (the page is pre-populated with their phone number and carrier - we have that since they texted in), and they enter the contest.
• Just after 9pm, the contest ends, and our system sends a text message to everyone that joined the contest. The text has a URL - the fans click on the URL, they are brought to a page that tells them “You Won” or “You Didn’t Win”. The fan(s) that won receive a second text from us telling them they won. 
• The Fan brings their phone to the merch table after the show to pick up their T-Shirt.

He’s seeing about one third of the audience join the contest, which I think is a terrific number. If you want to put something like this in place, it's set up on the Contests page of the Portal. Or let us know and we can help set it up. 

New Store Feature lets you link to iTunes, Amazon and others

Selling music and merchandise on your mobile site continues to be a primary thrust for your mobile marketing efforts, so we’re always looking for ways to help you sell to your fans. Selling directly to fans on your mobile site remains your most attractive alternative:

·        You keep 100% of the sale price

·        You learn which fans are purchasing your items, and can specifically target them again with special items

·        You collect important contact information about them

However, it’s also true that fans may wish to buy from the popular stores like iTunes or Amazon, or you may, for administrative reasons, prefer fans to buy from CD Baby, Tunecore, your own store, or any of hundreds of others. Now fans can do that.

The new feature enhancements allows you to enter the URL to these external stores that bring fans directly to your page on these stores.

When you add a link, the bottom of your mobile Store page is automatically populated with the Store icon, which links directly to the Store.

We’re starting with the popular Stores but if there’s a Store Link you want to add, just let us know and we’ll put it up. Making it easy for you to direct fans to buy from you – wherever you want to sell them – it what’s behind this new feature.

Happy selling!

Real Time Marketing vs Campaign Based Marketing

Heading into 2013, David Meerman Scott predicted that marketing campaigns as they are typically known would change, but acknowledged that change is difficult. "The old model of marketing built on a company timeline doesn't work so well, but after decades of 'campaigns' planned way in advance, it's difficult for marketers to change a mindset based on speed." Planning out campaigns with a beginning and end, and then analysis of the effectiveness of the campaign, was no longer appropriate. It's simply not how consumers operate in today's economy based upon instant everything and millions of choices.

At dmexco 2013 - one of the largest digital marketing conferences of the year - MediaCom's EMEA CEO Nick Lawson admitted that, while interest in real time marketing continued to spike, universal adoption has been slow. Apparently, it's not easy to react in the moment as a marketer.

But, as Meerman Scott predicted, real time marketing did make huge strides in 2013. Remember the infamous Oreo cookie Tweet during the Super Bowl blackout? During the third quarter of Super Bowl XLVII when a power outage at the Superdome caused some of the lights to go out for 34 minutes, the sandwich cookie’s social media team jumped on the cultural moment, tweeting an ad that read “Power Out? No problem” with a starkly-lit image of a solitary Oreo and the caption, “You can still dunk in the dark.”

The message caught on almost immediately, getting nearly 15,000 retweets and more than 20,000 likes on Facebook – not quite Beyoncé halftime show numbers, but pretty impressive for a one-off joke made by a cookie. And IBM's Global Report on the state of marketing showed that half of all marketers used real-time tactics on social media.

Real time marketing hasn't usurped campaign based marketing, but it is definitely "in" and here to stay. This has important influences on Artists because we are uniquely positioned to market to fans in real time - at the moment. And since they have their phones with them, mobile is the perfect device to reach out to fans in their "moment of inspiration" to connect with fans and market to them.

Think about that during your 2014 shows.