Going Mobile - The Future Of Marketing For Musicians

How can you be effective and proactive in your music promotion to your fans? Get very close to them...on their mobile phones.

Our first featured article comes from two distinguished thought leaders in Music promotion and Mobile Marketing Ariel Hyatt and Helen Keegan.

How Can Musicians Effectively Use Mobile For Marketing? - 7 Questions For Helen Keegan of Beep Marketing

Using mobile phones is now integral to our lives. Artists should be thinking about who their audience is and how to build it - whatever ways are relevant. And that has to include mobile today. Young audiences in particular are technology agnostic and want instant gratification and will use the nearest device or service available to them whether that’s their phone, their laptop, the TV, their iPod, their PSP, whatever. Read the complete article.

Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income.

Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam),CMJ, BMI Music Panel Series, and NARAS.

Sign up for her musicians Tips Newsletter Sound Advice at http://www.arielpublicity.com

A marketing and communications professional with over 20 years work experience, Helen has specialised in mobile marketing, advertising and media for the past 9 years. Helen was Head of Customer Experience at ZagMe, the location based mobile marketing pioneer back in 2000/1 and since then Helen has been consulting in mobile marketing, advertising and media consultancy,for clients including the BBC, NewsCorp, SonyEricsson, the English National Opera and Danone.
She runs the popular mobile networking event, Swedish Beers and also organises the Mobile Monday London events. She is a founder member of the Women in Mobile Data Association and blogs about mobile marketing and media over at technokitten.com and is a regular on the conference speaker circuit. Helen was recently voted in as one of the top 50 women in mobile content globally for Mobile Entertainment Magazine.