It's not every week that has been as exciting as the past week for whoever is following the Mobile Entertainment Scene. No, we're not going to spawn yet another feed of news links, there's plenty of those. But this week's news offer more evidence that reaching audiences on their phones is no distant future vision. Businesses invest $$ in their mobile strategy. As suggested before, it might be something you want to start experimenting with.
- Google buys AdMob for $750MM (AdMob is a Mobile Advertising network)
- Sony Music launches Michael Jackson Mobile Website
- IODA launches iPhone App (here's some of my thoughts)
- Last, check out eMarketer's report on Monetizing Mobile Content. Did you know that more than 30% of the US population accesses Mobile Websites at least monthly? Whose mobile website are your fans visiting?
Whenever you're ready to experiment with your mobile fans, check us out!
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