Reblogged: Music Festivals Offer Unique Marketing Opportunity

How to get part of that crowd to join your team.

"One of the biggest problems for every act is building your base from 0-5000. And it used to be, you'd be all alone (or have to spend an arm and a leg) to build a following.

But think about this -- a festival isn't just another gig, it's a marketing opportunity, a huge vehicle you can use to build your following. As festival season approaches, get your strategy together to figure out how to get part of that crowd to join your team."

Check out this insightful post from Scott Perry. With his great free email newsletter and web site, the New Music Tipsheet keeps the industry informed of new releases as well as commenting on trends and sharing industry news.

Happy Thanksgiving!

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