In the Spotlight: Bobby Bishop

Bobby Bishop
Genre: Hip Hop / Christian / Rap
Hometown: Lynn, Massachusetts
Fans on Mobile Club:74
Keyword: Text bobby to GETME (43863) Until Nov 1st, GetBobby to 88704 after.


Bobby Bishop fell in love with hip-hop as a child. Raised in a quiet Boston suburb, it took some digging around and frequent trips to the city to wrap his head around the passion he heard from the mouths of his favorite emcees.
With the need to follow his own conviction, Bobby began serving teenagers as a youth minister in gritty Lynn, Massachusetts in 1996, and has been there ever since. He began writing and recording rap music as a teenager himself, and the fusion of his faith in God and a passion for rap was a natural one. He realized his experience as a youth mentor and minister gave him the opportunity to reach out using hip-hop, particularly as he discovered his knack for storytelling. A church plant ensued in 2001, with the vision of pursuing a neglected city, and rap demos and independent CD’s were penned in conjunction with his community experiences. Hip-hop’s pioneer’s birthed a sound expressing everyday life, struggle, determination, and redemption.
Bobby was adamant from the beginning not to forget hip-hop’s roots, but to offer the hope of Christ as life’s solution.

On Stage: Eleventyseven

Eleventyseven
Genre: Pop / Punk / Electro / Rock
Hometown: Greenville, South Carolina
Fans on Mobile Club:177
Keyword: Text eleventyseven to GETME (43863)


Eleventyseven has a large mobile following and are active on the summer Festival scene, with regular shotouts that attract new mobile fans. Their new CD "Adventures in Eville” is up for sale on their mobile site, and they are especially active on Twitter, promoting their fan club – these posts show up on their mobile pages also.

As for fan relationships, Eleventyseven “get it”. Phillip Peters from True Artist Management: ”They want fans and listeners to know that they can be part of something so much greater than just a fan base. They want their music to be a direct vehicle for friendships to form, for stories and experiences to be shared, and for fun to be had.” And mobile helps them!

EleventySeven makes a huge splash!

We're very happy to have Eleventyseven get their own Mobile Fan Club yesterday! Text Eleventyseven to 43863 (spells GETME on your phone) or click here to join for music downloads, alerts and much more.

We're even happier because Eleventyseven, with some Facebook promotions and more, now have a couple hundred fans opted into their service! and they just sent their first SMS alert this morning.

You guys at Eleventyseven: YOU ROCK!!!

Highlight: Kingsfall

Kingsfall
Genre:Rock / Alternative / Pop
Hometown: Dallas/Ft.Worth, Texas
Fans on Mobile Club:34 (in 3 weeks!)
Keyword: Text Kingsfall to GETME (43863)

Check out their mobile fan club, click here.

Kim Jones, publicist for Kingsfall, has been actively taking advantage of the Kingsfall mobile fan club. Concert dates, news, and a YouTube video are now posted on a mobile webpage. Kingsfall merchandise can also be purchased straight from the phone. They are building their fan club through onstage shoutouts and the Signup Widget on their MySpace, Facebook Fan and Personal pages.

According to Kim Jones, more mobile-based promotions are on the way. "Mobile fan clubs are truly the wave of the future and are an excellent way to keep fans in the loop while allowing them to get great content. I've been approached by a few companies offering mobile services for bands but no one has been able to touch Adva on ease of use, customization options and customer service."

Santigold
Genre: New Wave / Dub / Psychobilly
Hometown: BROOKLYN, NY
Fans on Mobile Club:9 (in 2 weeks!)
Keyword: Text Santigold to GETME (43863)


Lizard King Records has been actively taking advantage of Santigold's mobile fan club. Concert dates, news, free music tracks and a YouTube video are posted. And Santigold CDs can be purchased straight from the phone.

Mark Reynolds, GM and head of digital at LKR, says that more mobile-based promotions are on the way. "I am always looking for solutions that engage our artists' fans and keep them coming back for more. The visionary Adva Mobile team not only provides an exciting mobile platform but a depth of knowledge and experience that adds value to everything we do."

On Stage: Michael Bernier

Michael Bernier is hands down one of Boston’s hottest acoustic singer-songwriters. Time and time again Michael has created songs that capture the ears and minds of his listeners. This is why it comes as no surprise to his loyal, and rapidly growing, fan base that he is making such an impact in the music scene both locally and nationally.

Together, Michael Bernier and his backing band The Uprising have headlined Boston’s greatest musical venues. Sellout shows at the Middle East Downstairs, the Hard Rock Café, Bill’s Bar and several other Boston hot spots have put them on every true music lover’s radar. So, when we heard that Michael Bernier & The Uprising had linked up with Live Nation and would be headlining the Paradise Rock Club this August 29^th, we were not shocked in the least bit. (Summer 2008 quote).

Michael Bernier has performed across the country and across the world in places from Massachusetts to California to Maui to Moloka’i to St. Croix to Dominica to Costa Rica to Germany and on and on. His songs have been heard on several radio stations and he has recently been selected as a River 92.5 Homegrown Artist. He has been featured in numerous magazines, newspapers, and internet blogs.

So, we ask, how has he come so far?

Michael says, “Hard work, dedication, love, excitement and time have brought me and the boys to this point. Mix that all up with the high powered positive musical energy that we create at our shows…throw in a little bit of inspiration from my vagabond lifestyle…add the amazing musical talents of the people in the band….toss in some of life’s daily struggles…and then add a heaping scoop of support from all of our fans and friends...and there you have it.”

“As of the recent years, we have been focused on taking advantage of all of the technological avenues that exist to expand our reach and our fan base. Internet tools like MySpace, Facebook, and Twitter have been of great help for us. But, as we have all seen, the cell phone world is taking on countless types of innovative services and functions and it is now clear that it will be a large part of the wave of future marketing and advertisement. That is why we have teamed up with Adva Mobile… now we find our band on the cutting edge of mobile marketing…we are bringing our music directly to the hands of so many people…the fact that it is so convenient for people to join our fan base, download our music, and buy tickets…literally with a couple motions of the fingertips….is super sweet,” exclaims Michael.

To join Michael Bernier’s Mobile Fan Base, get free music and get the latest on this rising star and his band The Uprising, simply text the word ‘positive’ to GetMe (43863) or visit Adva.US/positive on your mobile phone or computer.

Michael Bernier & The Uprising Upcoming Shows

4.04.09 WSCAfm.org - Live in Studio on Air & OnLine!!

4.17.09 The Claddagh Pub - Lawrence, MA - Welcome Back to the Mainland!!

5.01.09 WGXR 101.5 Portsmouth, NH Live on the Air & Online!

5.16.09 The Precinct - Union Square Somerville. MA

6.12.09 The Grog - Downtown Newburyport, MA

6.19.09 Johnny D’s - Davis Square in Somerville

6.25.09 The C-Note - Hull, MA

8.01.09 Waterfront Park - Yankee Homecoming - Newburyport, MA

8.29.09 PARADISE ROCK CLUB - Boston, MA

9.12.09 FestEvolve 3!!!!!!!!!!!!!!!!! - Dracut, MA

On Stage: McAlister Drive

Band Name: McAlister Drive
Genre: Indie / Rock
Hometown: Boston, MA
Sold-out Shows: 3 (+ 1 coming!)
Fans on Mobile Fan Club: 15
Tickets Sold On Mobile: 10
Keyword: Text GetMD to GetME (43863)

Here's Christoph, McAlister Drive's lead singer:
By anyone who has worked with McAlister Drive, they know that MD is one of the hardest working bands in the Boston area. With a rigorous schedule, recording, promoting, and writing, MD is looking for the next thing to streamline their hard work and get back to just focusing on the music. Adva Mobile has offered just that in their new Mobile Fan Club service.

With a world of conveniences, the fan wants everything in music to be at their fingertips.The partnership between Adva Mobile and McAlister Drive has certainly changed the way a band can interact with their fans. Imagine a convenience of being in a band and not having to drive from door to door to get fans to buy tickets to your show. Instead you simply say text GetMD to GetME (43863) and the pressure is off your shoulders!

This week will mark the first week McAlister Drive is implementing the new ticket service into their promotional mix. On March 14^th, 2009 MD will be headlining Bill’s Bar in Boston with the prediction that this will be their 4^th consecutive sold out show in Boston. To experience this new exciting service first hand, just text GetMD to GetME (43863) and join us in what will be a show that is on the cutting edge of the music industries technology!

Check out McAlister Drive's mobile fan club: text GetMD to GetME (43863) or visit Adva.US/GetMD on your phone or your PC.