SantigoldGenre: New Wave / Dub / Psychobilly
Hometown: BROOKLYN, NY
Fans on Mobile Club:9 (in 2 weeks!)
Keyword: Text Santigold to GETME (43863)
Lizard King Records has been actively taking advantage of Santigold's mobile fan club. Concert dates, news, free music tracks and a YouTube video are posted. And Santigold CDs can be purchased straight from the phone.
Mark Reynolds, GM and head of digital at LKR, says that more mobile-based promotions are on the way. "I am always looking for solutions that engage our artists' fans and keep them coming back for more. The visionary Adva Mobile team not only provides an exciting mobile platform but a depth of knowledge and experience that adds value to everything we do."
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