Give your fans exclusive content, in return for their email++

A common misconception is that you need to deliver your fans only the best mastered content. If you think about it, though, try to remember what you did when you discovered an artist you really liked? That's right, you went and bought a bunch of their music. And then you did some research on the web, to know who they are etc.

You fans aren't different, they want to be "in the know" about you, get early access to your mastered music as well as your interviews, basement gigs etc. And they'd be happy to tell you about themselves in exchange.

Why would you care about that? because if you find that you have many fans in NY, vs. Boston, for example, perhaps you want to focus your shows there a bit more. Or, if your fans are the college crowd, perhaps you should plan for more college shows to take off.

So this was a long introduction for a new feature we've launched this week: Exclusive content. This is content your fans can download to their phones after they entered their email (so you can add them to your mailing list, in addition to the mobile fan club), their zip code, and optionally, their age and gender.

Setup is really simple: 

1. On the artist portal, go to the 'Web Pages' section and underneath it choose 'Exclusive content'. Here you can upload new exclusive content (images, music, YouTube videos etc) or control existing stuff.
   
2. You want to set a promotion message for the exclusive content so your fans know about it, like: "Get 'Love to run' new release exclusively here". We will place that message on your mobile home page, with a link to the exclusive content page.
3. (Optional) you may want to send an SMS blast to your fans with a direct link to grab the new content.

Here's how fans will experience it:

1. They'll see your promotion message on your mobile home page, or they get the SMS blast you sent them, and click on the link.
2. If this is the first time they're here, we'll ask them for their email and zipcode, and optionally their age and gender.
3. Once they got through the form once, they never have to go through it again, they go straight to view the exclusive content items, sorted by the date you uploaded them.

And once they do that, we'll send you an email with the fans' email address so you can add them to your mailing list.

Pretty neat huh? If you have any comments, suggestions or questions, always feel free to write to us at advamobile.uservoice.com.

Why don't you get started, upload some exclusive content now!