2009-10-27

Announcing: Adva Mobile Live on the Air with Brimstone Radio


We're very excited to announce our first interview on Internet Radio with Brimstone Radio. Tune in on Tuesday Nov 3rd at 7PM EST to hear Brad Simmons from Brimstone interview Jack Kelly, Adva's CEO about Adva Mobile, our service, how we see musicians best use it etc. You can listen to the show by clicking here and click on "Listen Now".

The interview will be followed by a live Q&A session where Jack and Brad will discuss and answer any questions artists and/or fans may have about our Mobile Marketing Service, features, Mobile Marketing etc.
There are several ways to ask questions:
  • Prior to the Show:
  • On your phone
    • Visit Brimstone's Mobile website (SMS "getbrimstone" to 88704) and tweet from their tweet page
  • During the Show:
    • Dial 1(347)989-1683 to join the conference call where you can listen to the session and press "1" to ask your question
    • Join the talk room by clicking here
    • You can follow the Twitter stream by clicking here
  • After the Show you can still Tweet or Email us, we will respond to you directly
For those of you who can't make this time, we will post a recording of the interview as well as the follow up Q&A session both on Adva Mobile site and on Brimstone Radio's site.

Participation is FREE, but since participation in the Q&A session is limited, we'd like you to please register here.

Adva Mobile joins 'Talking Mobile' Startup index


We're excited and honored to be covered by of one of the leading and respected mobile technology blogs, Talking Mobile. Talking Mobile, led by Harel Shattenstein, gathered a group of technology journalists and telecom professionals and we aim to bring a deeper coverage using our insight and perspective.
2009-10-22

Mobilize your gigs from JamBase on Your Mobile Fan Club


Hi Everyone,
We're excited to reveal the next partner in our integration strategy, JamBase. Artists on JamBase portal who sign up for our free Mobile Fan Club service can now automatically import their gigs from JamBase into their Mobile Fan Club daily.
This is another milestone in our strategic effort to reduce the effort required by the artist to manage their promotion channels. Artists should not need to enter their profile, show and merchandise information for every service they sign up for. Similarly, social services like Twitter, Facebook and others share information between them to the benefit of their constituents.
JamBase is a website for fans of live music. By providing the largest database of show listings and ticket information, authoritative content, community, and personalization tools for fans, JamBase connects music fans with the music they love and empowers them to go see live music.
JamBase launched their own iPhone app, delivering Music Fans Mobile Access to Its 70,000 Live Music Show Listings, clearly identifying the potential of reaching fans on their mobile phones.

The integration with JamBase follows after our initial integration with MySpace and ArtistData. We at Adva Mobile are motivated to provide a superior and simple experience for entertainers, and we're already working with the next partner!

How to mobilize your JamBase gigs
  1. If you haven't signed up for your own FREE Mobile Fan Club, do it here.
  2. On the artist portal, visit the 'Integrations' page.
  3. In the 'Gigs' column, check the "JamBase" check box.
  4. Click 'Update'

You're done!

Adva Mobile Integration with JamBase
2009-10-14

Interview with Bobby Bishop


Our Spotlight Artist Bobby Bishop released his newest project "Everyday Man" last July on Chosen Records/Executive Music/Universal Music
Christian Group, and has been building his mobile fan club to help promote his music.
Over 20 fans responded to both his July 31 and September 13 shout outs, and his fan club has grown quickly to over 70 fans. We caught up with Bobby Bishop to talk about how he uses his
mobile fan club to get his message out...

Adva Mobile (AM): Hey Bobby, how is the new CD project Every Man going?
Bobby Bishop (BB): It's going great! It's my best project to date, and has been getting rave reviews, thankfully! The video for the single "Please" has been getting massive Youtube hits, as well as spins on The Gospel Music Channel, Steelroots, and BET Gospel. I'm always looking for creative ways to create awareness. I feel there's always more I can to promote an album. I'm always looking for new and different ways to utilize the tools out here to reach out to people.
AM: ...And that includes efforts to reach out to your fans on their mobile phones
BB: I am a social worker during the day and no matter what the economics are, every kid has a phone. They may not have the latest smart phones, but they all have a phone. My mobile efforts are close to the top of all the things I'm doing to reach out to my fans.
AM: You seem to attract new fans to your mobile fan club every time you're out doing a show. How do you do it?
BB: I have an easy time with my fans because I'm naturally social. You just have to keep it casual and be spontaneous. I now put the shoutout note right in my set list so I don't forget, and tell the fans to get their phones out and text to my fan club. After the show, I am over at the merch table, and lots of them talk to me about the mobile club.
Some of them get the text message but can't get to the site, mostly because they don't have mobile data plans, so I just send them to my site (adva.us/bobby). I'm sure soon everyone will have smart phones and data plans.
AM: What do you think about selling merchandise, music and tickets on fans' mobile phones?
BB: I have my music up for sale on my mobile site, and it's only a matter of time before fans start making purchases directly from their phones. You just have to tell your fans to do it.
AM: Anything else you want to see on your mobile fan club?
BB: It's a great way to attract fans and build up fan lists. And it's free! Ringtones would be cool, and I like the new icons, and can see that you guys are making strong efforts when it come to aestheics!
AM: Okay, that's cool. You know we are always trying to get better. Thanks for using your Mobile Fan Club, and good luck with the new album.

New changes and improvements to your Mobile Fan Club!

We're excited to announce exciting new changes to your Mobile Fan Club
  • Changes to the Links on your Mobile Page Footer
    We've replaced the old links with new fun icons for your Gigs, Merch sales, News, Buzz and your Twitter pages.
  • Your Keyword and Shortcode are changing


    As of Nov 1st, Your keyword is going to change from what it is today to be prefixed by "get". We found it to be much more intuitive to fans to remember "get"+the band name, "get" + the artist name etc. (if your keyword is "Santigold", it will become "GETSantigold". If it's "NBS", it will become "GETNBS". If it's "metal", it will become "GETmetal").
    Our shortcode is also changing from 43863 (GETME) to 88704. So, next time you do a shoutout, or in your mailing lists (if it's after Nov 1st), remember to tell your fans to text "get"+your existing keyword to 88704.



PS. If you want to change your keyword, you can always do that on the artist portal at AdvaMobile.com.

Introducing new partners: Brimstone and Hector

Adva Mobile welcomes two new partners to our mobile fan club program, with mobile sites designed specially for them and the Artists they serve.

Brimstone Radio is a Web Site and Internet Radio station with Music from the Underground....Way Underground!! Broadcasting 24/7 with 6 weekly shows that air live every week allowing you to hear undiscovered bands from the safety of your own home! Visit BrimstoneRadio.com to check out all of their our live broadcasts, cd reviews, personal profiles of other Brimstone Radio listeners, and of course to listen to the very best of the UNDERGROUND.
Their mobile site includes a a unique search function where fans can search for Brimstone supported Artists by by genre - Rock, Metal, Punk, and Blues. Text BRIMSTONE to 43863 to check these guys out. (GETBRIMSTONE to 88704 after Nov 1).


The Hector Fund conducts Artistfunding campaigns as a service to independent artists and administers the fulfillment of tangible goods to their fans. It’s simple; Fans donate money to support the creative endeavors of their favorite musicians in exchange for exclusive access and perks. Hector also provides Online Marketing Solutions and Mobile Sites with Mobile Shell Applications for iPhone, Android, Palm Pre, Blackberry, etc. Their mobile site lists, and links to, Artists with funding campaigns, and mobile is a key component of their fan interaction. To see what an Artist funding campaign looks like, text HECTOR to 43863 (GETHECTOR to 88704 after Nov 1).

It's time to choose your own password!


Hi all,
In the past we've had many people unhappy with the way we managed passwords when they signed up: previously, we would create a random password for you, and send it to your email. That method was far from perfect...what if we got the wrong email, or that email went into your junk mail...Even if you got the email, you would need to go and change your password on the portal.
Too many people had password issues! no more!

We've just introduced a new signup method, where you can enter whatever password you like. Like before, we will enter you right into the portal so you can start checking out the amazing features we have for you and we will send you the email reminding you of your username and password.
The facilities to recover your password and change it are obviously still there for you!

Hopefully this makes a lot of people happier =). Go sign up now...