The 500 Club Celebration: We will match your $50!

We are excited to announce we now have 500 artists with mobile fan clubs.

In November (2009), we are offering a $50 match to the first 10 artists to sell their tickets and/or merchandise, and make $50 or more (not including shipping charges)
All you have to do is to setup tickets and/or merchandise up for sale on the artist portal, promote it to your fans, and let us know (if we don't contact you first) that you hit $50!

The only rule we make is that your $50 of sales need to be from 2 (or more) different transactions for different fans. For example, one completed sale of one item that costs $50 doesn't count, because we want you to try to promote it to many of your fans.

If you likes the experience, blog about it, tell your friends. If something didn't work for you, or can be improved, tell us.

If you have any questions, or comments, remember to tune into our interview on Tuesday Nov 3rd 7PM EST followed by a live Q&A session.

Celebrating 500 Artist on Adva Mobile Portal, With You!

Wow, it seems like only yesterday we've announced our 300^th artist to join, and here we are, celebrating our 500th artist to get their own free Mobile Fan Club, with Daphne Willis being the most recent artist to join!

It's been 10 months since we've launched our service, and we're humbled to have realized that through social media channels, like our Twitter feed, Facebook page, MySpace Page, this blog and your recommendations to one another, we've achieved this huge milestone, far sooner than we anticipated. We're thankful for positive reviews we received from the media and artists, as well as constructive feedback that helps us better our service to you daily.

Once again, we'd like to share with you one of our learnings from analyzing how you use our service: We've found that many of you see the value in promoting yourselves on your fans' mobile phones. There are certainly more shoutouts, the widget is posted and used more often and more fans are SMS'ing your keyword in. Perhaps the new behavior we're seeing recently is that some artists have started to make money with their Mobile Fan Club, which is very encouraging. Whether it is ticket sales or merchandise sales, the setup process is a breeze, the service charge is nowhere nearly comparable to other services, and the fan experience is optimal. Fans report that the checkout process is simple and they were happy with the experience.

One worthwhile lesson some artists shared with us is how to leverage the immediacy associated with the fans using their mobile phones to increase your sales: Make your offer seem attractive and time-bound, then send off an SMS-blast to your fans, or shoutout from stage. See, if you tell your fans there are limited amount T-Shirts available for 10% less during the next two hours, whether at or before the show, they are much more likely to purchase those. Once done, they recieve an SMS with the purchase details, they can walk over to the merch table, present the SMS, and walk away with the T-Shirt they just bought. Artists claim they got much better sales than putting up merch on their web properties, where it can stay forever.

From all of us at Adva Mobile, a big THANK YOU to everyone! If you're happy with us, share it with your friends, and if not, let us know!

Upgraded Artist Reports Portal: Knowledge is Power!

Hi Everyone,
Recently we've featured an important video from TopSpin's CEO talking about how important for an artist is the knowledge you can gather about your fans. We believe in that wholeheartedly, which is why we're very excited to launch our new reporting portal!

The new reporting portal provides you insight into the critical aspects of your activity on your Mobile Fan Club with your fans. For example, how Mobile Fan Club grows over time, where are my fans located, what's their age or gender, which pages or content my fans visit more, transactions reporting and much more.
We collect that data when your fans visit your mobile website, and the more specific data as they go to your exclusive content page and leave their details.

Using the new reporting tool you can make important decisions like:

• Planning your tour based on where most of your fans are
• Uploading (and selling) content and merch based on what sells best etc.
• Blast your fans about new shows based on where they are and what day they like to receive the blast 
• You could tell fans to find other fans in the same area
• Track the impact of your promotion efforts by how many new fans you get
• Determine if different merchandise sells better in different fan locations, gender and age

We encourage you to visit your new reporting portal, learn more about your fans on your Mobile Fan Club and make clever decisions with that knowledge!

As always, if you have any suggestions or comments, we'd like to hear from you!

How many fans on my mobile Fan Club?

Where are my fans located?

Announcing: Adva Mobile Live on the Air with Brimstone Radio

We're very excited to announce our first interview on Internet Radio with Brimstone Radio. Tune in on Tuesday Nov 3rd at 7PM EST to hear Brad Simmons from Brimstone interview Jack Kelly, Adva's CEO about Adva Mobile, our service, how we see musicians best use it etc. You can listen to the show by clicking here and click on "Listen Now".

The interview will be followed by a live Q&A session where Jack and Brad will discuss and answer any questions artists and/or fans may have about our Mobile Marketing Service, features, Mobile Marketing etc.
There are several ways to ask questions:

• Prior to the Show:
• On your PC:
• Send an email to livetalk@advamobile.com
• Tweet your question using @BrimstoneRadio, @advaMobile or or #ablive
• On your phone
• Visit Brimstone's Mobile website (SMS "getbrimstone" to 88704) and tweet from their tweet page
• During the Show:
• Dial 1(347)989-1683 to join the conference call where you can listen to the session and press "1" to ask your question
• Join the talk room by clicking here
• You can follow the Twitter stream by clicking here
• After the Show you can still Tweet or Email us, we will respond to you directly

For those of you who can't make this time, we will post a recording of the interview as well as the follow up Q&A session both on Adva Mobile site and on Brimstone Radio's site.

Participation is FREE, but since participation in the Q&A session is limited, we'd like you to please register here.

Adva Mobile joins 'Talking Mobile' Startup index

We're excited and honored to be covered by of one of the leading and respected mobile technology blogs, Talking Mobile. Talking Mobile, led by Harel Shattenstein, gathered a group of technology journalists and telecom professionals and we aim to bring a deeper coverage using our insight and perspective.

Mobilize your gigs from JamBase on Your Mobile Fan Club

Hi Everyone,
We're excited to reveal the next partner in our integration strategy, JamBase. Artists on JamBase portal who sign up for our free Mobile Fan Club service can now automatically import their gigs from JamBase into their Mobile Fan Club daily.
This is another milestone in our strategic effort to reduce the effort required by the artist to manage their promotion channels. Artists should not need to enter their profile, show and merchandise information for every service they sign up for. Similarly, social services like Twitter, Facebook and others share information between them to the benefit of their constituents.
JamBase is a website for fans of live music. By providing the largest database of show listings and ticket information, authoritative content, community, and personalization tools for fans, JamBase connects music fans with the music they love and empowers them to go see live music.
JamBase launched their own iPhone app, delivering Music Fans Mobile Access to Its 70,000 Live Music Show Listings, clearly identifying the potential of reaching fans on their mobile phones.

The integration with JamBase follows after our initial integration with MySpace and ArtistData. We at Adva Mobile are motivated to provide a superior and simple experience for entertainers, and we're already working with the next partner!

How to mobilize your JamBase gigs

1. If you haven't signed up for your own FREE Mobile Fan Club, do it here.
2. On the artist portal, visit the 'Integrations' page.
3. In the 'Gigs' column, check the "JamBase" check box.
4. Click 'Update'

You're done!

Interview with Bobby Bishop

Our Spotlight Artist Bobby Bishop released his newest project "Everyday Man" last July on Chosen Records/Executive Music/Universal Music
Christian Group, and has been building his mobile fan club to help promote his music.
Over 20 fans responded to both his July 31 and September 13 shout outs, and his fan club has grown quickly to over 70 fans. We caught up with Bobby Bishop to talk about how he uses his
mobile fan club to get his message out...

Adva Mobile (AM): Hey Bobby, how is the new CD project Every Man going?
Bobby Bishop (BB): It's going great! It's my best project to date, and has been getting rave reviews, thankfully! The video for the single "Please" has been getting massive Youtube hits, as well as spins on The Gospel Music Channel, Steelroots, and BET Gospel. I'm always looking for creative ways to create awareness. I feel there's always more I can to promote an album. I'm always looking for new and different ways to utilize the tools out here to reach out to people.
AM: ...And that includes efforts to reach out to your fans on their mobile phones
BB: I am a social worker during the day and no matter what the economics are, every kid has a phone. They may not have the latest smart phones, but they all have a phone. My mobile efforts are close to the top of all the things I'm doing to reach out to my fans.
AM: You seem to attract new fans to your mobile fan club every time you're out doing a show. How do you do it?
BB: I have an easy time with my fans because I'm naturally social. You just have to keep it casual and be spontaneous. I now put the shoutout note right in my set list so I don't forget, and tell the fans to get their phones out and text to my fan club. After the show, I am over at the merch table, and lots of them talk to me about the mobile club.
Some of them get the text message but can't get to the site, mostly because they don't have mobile data plans, so I just send them to my site (adva.us/bobby). I'm sure soon everyone will have smart phones and data plans.
AM: What do you think about selling merchandise, music and tickets on fans' mobile phones?
BB: I have my music up for sale on my mobile site, and it's only a matter of time before fans start making purchases directly from their phones. You just have to tell your fans to do it.
AM: Anything else you want to see on your mobile fan club?
BB: It's a great way to attract fans and build up fan lists. And it's free! Ringtones would be cool, and I like the new icons, and can see that you guys are making strong efforts when it come to aestheics!
AM: Okay, that's cool. You know we are always trying to get better. Thanks for using your Mobile Fan Club, and good luck with the new album.