"It's no doubt a computer age. With sales of CDs dropping like flies and iTunes mp3s selling (sort of) like hotcakes, the shift into the interactive age seems to be exactly what the fans are after. As artists struggle to keep up with the times, its the ones that embrace the changing tide and the multiple outlets toward their fans via the smattering of successful technology-based services that will end up victorious in the end." Read the complete post

Mel ("Melismatic"), a "lifelong music fan" who covers talented musicians and innovative promotion services in her blog wrote this post about Adva Mobile's free mobile marketing service for musicians. "I guess you could say I was destined.", indeed!. Thanks Mel!

On Stage: McAlister Drive

Band Name: McAlister Drive
Genre: Indie / Rock
Hometown: Boston, MA
Sold-out Shows: 3 (+ 1 coming!)
Fans on Mobile Fan Club: 15
Tickets Sold On Mobile: 10
Keyword: Text GetMD to GetME (43863)

Here's Christoph, McAlister Drive's lead singer:
By anyone who has worked with McAlister Drive, they know that MD is one of the hardest working bands in the Boston area. With a rigorous schedule, recording, promoting, and writing, MD is looking for the next thing to streamline their hard work and get back to just focusing on the music. Adva Mobile has offered just that in their new Mobile Fan Club service.

With a world of conveniences, the fan wants everything in music to be at their fingertips.The partnership between Adva Mobile and McAlister Drive has certainly changed the way a band can interact with their fans. Imagine a convenience of being in a band and not having to drive from door to door to get fans to buy tickets to your show. Instead you simply say text GetMD to GetME (43863) and the pressure is off your shoulders!

This week will mark the first week McAlister Drive is implementing the new ticket service into their promotional mix. On March 14^th, 2009 MD will be headlining Bill’s Bar in Boston with the prediction that this will be their 4^th consecutive sold out show in Boston. To experience this new exciting service first hand, just text GetMD to GetME (43863) and join us in what will be a show that is on the cutting edge of the music industries technology!

Check out McAlister Drive's mobile fan club: text GetMD to GetME (43863) or visit Adva.US/GetMD on your phone or your PC.

How to Sell More Tickets Without an Expensive Service Ripping Off Your Fans

"Convenience" charges and "service" charges aren't convenient for your fans and the service isn't any good! Sell your tickets your way by allowing fans to buy seats to your shows directly from you using their mobile phones and your mobile fan club from Adva Mobile.

On your gigs page in Adva Mobile's artist portal, you can control your gigs, including adding tickets for sale for each gig. You can set the age restrictions for the gig, how many tickets you want to sell, and at what price.

Next, blast your fans with an SMS blast, telling them they can secure their tickets, easily and cheaper, through your mobile site.

As your fans purchase tickets on their phones, we will pass them over to PayPal to complete the processing. They will recognize PayPal as a secure and trusted processing authority, as well as the ease of checking out.

Next, your fans will return to a purchase confirmation page on your mobile site, including their name, how many tickets they bought, authenticating transaction ID and more. They will also receive an SMS containing the same information, that's their proof of purchase at the will-call booth on the night of the show!


Shortly after, you'll receive an email from PayPal telling you that your money has been deposited to your account.

At any time, you can visit the reports page to see how many tickets sold and how many are still available. On the night before the show, the mobile tickets sale will end, and we will send you a tickets sales report that you can email or bring to the venue with you.



Click here to learn more.

Note: Please DO NOT sell tickets you don't have!!! You'll make fans unhappy as well as the club, promoter etc.

Selling tickets with your mobile fan club will give your fans easy, cheaper and early access to your show. Before you know it, they'll ask for more...

Start Selling Tickets.

Limited Time: Sell Tickets and Make Extra $ Over the months of March & April '09, for every ticket you sell, we will pay you $1! Build your mobile fan club, sell tickets, and make $$$

Going Mobile - The Future Of Marketing For Musicians

How can you be effective and proactive in your music promotion to your fans? Get very close to them...on their mobile phones.

Our first featured article comes from two distinguished thought leaders in Music promotion and Mobile Marketing Ariel Hyatt and Helen Keegan.

How Can Musicians Effectively Use Mobile For Marketing? - 7 Questions For Helen Keegan of Beep Marketing

Using mobile phones is now integral to our lives. Artists should be thinking about who their audience is and how to build it - whatever ways are relevant. And that has to include mobile today. Young audiences in particular are technology agnostic and want instant gratification and will use the nearest device or service available to them whether that’s their phone, their laptop, the TV, their iPod, their PSP, whatever. Read the complete article.

Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income.

Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam),CMJ, BMI Music Panel Series, and NARAS.

Sign up for her musicians Tips Newsletter Sound Advice at http://www.arielpublicity.com

A marketing and communications professional with over 20 years work experience, Helen has specialised in mobile marketing, advertising and media for the past 9 years. Helen was Head of Customer Experience at ZagMe, the location based mobile marketing pioneer back in 2000/1 and since then Helen has been consulting in mobile marketing, advertising and media consultancy,for clients including the BBC, NewsCorp, SonyEricsson, the English National Opera and Danone.
She runs the popular mobile networking event, Swedish Beers and also organises the Mobile Monday London events. She is a founder member of the Women in Mobile Data Association and blogs about mobile marketing and media over at technokitten.com and is a regular on the conference speaker circuit. Helen was recently voted in as one of the top 50 women in mobile content globally for Mobile Entertainment Magazine.

New Ways to Nab New Fans From the Stage

Playing live means there are always people in the audience who could become fans. Don't let them go home without asking them to join your fan club so you can tell them about your next gig and sell them your music!

Here are three ways you can nab new fans from the stage by using their mobile phones:

• Tell them to SMS your keyword to GETME (43863): Text McAlister to GETME...Easy to remember, easy to join! It'll even work better if you add it to your merch table as well.
• How about a cool snappy URL? Adva.US/ is for your fans to access from their phones or PCs. For example: Adva.US/McAlister
• Spread the word over your MySpace, Facebook pages, or anywhere else using your own personalized widget.

To learn more and start using, check out the "Promote" page on our portal. If you've not joined Adva Mobile yet, click here to join!

A cool, short and catchy way for your fans to join your mobile club

Hey bands,

We've got great news to share!

Imagine you're on stage doing the shoutout for your fans to join your mobile fan club. You tell them why and how to join.

We'll talk in depth about 'Why' another time (also because you can motivate them, you're smart!).

For the 'How to join', what's really important, is a memorable, easy and catchy way for your fans to join. Because if they don't do it then, you want it to be easy for them to remember.

Today we're announcing a new, short and easy keyword scheme, and our new shortcode:

For the keyword, you can now have your own short and snappy keyword, like "kings", "lagoon" etc.. Make it short and memorable!

Our new shortcode is GETME, which, if you look on your phone, spells 43863.

So how about 

"Text Lagoon to GETME (43863) now!"

If your fans don't send the SMS during the show, it's much easier to remember your band name + the word GETME, so when they get home, or a day later, they simply need to remember two things to join your mobile fan club!

For those of you who already have a keyword that's prefixed with "get", and want to make it shorter, simply head over to the "Profile" page on Adva Mobile's portal, and you can change your keyword there.

Thanks for reading, and send us your feedback!

New cool testimonial from someone we respect

We heard this tonight:

"A month ago, I couldn't care less about mobile. Since I got my iPhone, I use it constantly, it's a part of my body. If I were a fan at a show and the band I follow would invite me to their mobile fan club, I'd join in a heart beat. It's a great idea!"

-  Richard Aberman, President & COO, WePay.com, and a music fan.

Thanks Rich, that's great!