Music Bloggers & Media: Early Preview of "Mobile Fan Club 2.0"

Hi Everyone!
Adva Mobile is preparing to announce our new service "Mobile Fan Club 2.0" in a couple of weeks. It's a superior set of features that enable artist to engage their fans on their mobile phones, better than ever.
Although being an outstanding Mobile Marketing Service for artists, it is still free and we invite artists, managers, promoters and anyone else in the entertainment space to check it out.

To highlight a few of those features:

• Rich media mobile website, now including Votes, Raffles, Gigs & Tickets, Merch, Exclusive content etc.
• Fan Blast tool, reaching fans via SMS, Mobile Email and Twitter, targeted by the fans' profile.
• Rich fan reporting portal with deep fan profiles.
• Monetization solution for content, tickets and merchandise, optimized for mobile.

For those of you in the music blogosphere or media, we offer you a unique opportunity to cover this announcement early. Please contact us if you're interested.

Nice Promotion

From Carl VanderLaan's site. Nice!

Raffles are here!!!

Anyone for two backstage passes? AfterParty passes? Free giveaways?
If you've ever been to a show, you know exactly how electrifying raffles can be. Crowds go wild when they are being offered to participate in a raffle. Chances are, more than 50% of your crowd will participate in a raffle if ran one at the show.
Question is, how do you do that today?
The answer is, most likely, that you don't. Because you can't.
Not anymore!!!

Your fans carry a cell phone in their pocket, which means, now they can participate in your raffle right at the show!
What do you need to do?

1. Login to the artist portal on Adva Mobile, head over to the Raffles page (under "Your Mobile Site").
2. Setup a new raffle, schedule it, setup the prize(s) you want to give away. You can also upload complementary content they can download to their phones as a thank-you. 
3. Promote the raffle:
   
   
   • Send an SMS blast to your fans if you like.
   • At the show, tell your fans to text in your keyword ("bobby" to 88704). They will see your promotion message about the raffle on your mobile home page.

What happens next?

• Your fans join the raffle, and download the content you gave them as a thank-you.
• When the raffle ends, three things happen:
  
  
  • We draw the prizes between all your fans who participated.
  • Your fans get an SMS inviting them to visit the raffle page, where they can find if they won.
  • You get an email, telling you who won and what did they win.
  
  

That's it! Simple and fun!

What's left? Go try it!

New Features launched tonight: Try them this weekend!

Hi all,
We're excited to share with you a number of new features we've launched tonight on Adva Mobile. We think these features will help you reach more fans and get them more engaged through your Mobile Fan Club.

In this post we'll just name the new features. We will describe each one in more details in future posts. We encourage you to check out those new features on the site and try them (If you do not yet have a Mobile Fan club, it's time to get yourself one):

• Voting: Let your fans vote on their favorite song for an encore! Give them a free download as a thank-you. Click here =)
• Learn much more about your fans, add new ones with the new "Your Fans" page.
• Mobile Emails: In addition to the SMS Blast, you can now send your fans emails with the new fan blast tool 
• Target your fans: Use the Blast Filters to alert your fans in the city you're going to perform next (or by their age or gender)
• Get your LiveNation gigs on your Fan Club: Check out the new integrations page.

There's many more improvements we've made through the site, which we won't go into details here. Over time we will publish posts that describe each feature and how to use it best with your fans.

These new features are a result of great feedback+ideas we got from artists who see the value in their Mobile Fan Club and help us move forward, helping you! So, a big THANK YOU to Yasmin, Bobby Bishop, Jill, Brad and many many others!

The 500 Club Celebration: We will match your $50!

We are excited to announce we now have 500 artists with mobile fan clubs.

In November (2009), we are offering a $50 match to the first 10 artists to sell their tickets and/or merchandise, and make $50 or more (not including shipping charges)
All you have to do is to setup tickets and/or merchandise up for sale on the artist portal, promote it to your fans, and let us know (if we don't contact you first) that you hit $50!

The only rule we make is that your $50 of sales need to be from 2 (or more) different transactions for different fans. For example, one completed sale of one item that costs $50 doesn't count, because we want you to try to promote it to many of your fans.

If you likes the experience, blog about it, tell your friends. If something didn't work for you, or can be improved, tell us.

If you have any questions, or comments, remember to tune into our interview on Tuesday Nov 3rd 7PM EST followed by a live Q&A session.

Celebrating 500 Artist on Adva Mobile Portal, With You!

Wow, it seems like only yesterday we've announced our 300^th artist to join, and here we are, celebrating our 500th artist to get their own free Mobile Fan Club, with Daphne Willis being the most recent artist to join!

It's been 10 months since we've launched our service, and we're humbled to have realized that through social media channels, like our Twitter feed, Facebook page, MySpace Page, this blog and your recommendations to one another, we've achieved this huge milestone, far sooner than we anticipated. We're thankful for positive reviews we received from the media and artists, as well as constructive feedback that helps us better our service to you daily.

Once again, we'd like to share with you one of our learnings from analyzing how you use our service: We've found that many of you see the value in promoting yourselves on your fans' mobile phones. There are certainly more shoutouts, the widget is posted and used more often and more fans are SMS'ing your keyword in. Perhaps the new behavior we're seeing recently is that some artists have started to make money with their Mobile Fan Club, which is very encouraging. Whether it is ticket sales or merchandise sales, the setup process is a breeze, the service charge is nowhere nearly comparable to other services, and the fan experience is optimal. Fans report that the checkout process is simple and they were happy with the experience.

One worthwhile lesson some artists shared with us is how to leverage the immediacy associated with the fans using their mobile phones to increase your sales: Make your offer seem attractive and time-bound, then send off an SMS-blast to your fans, or shoutout from stage. See, if you tell your fans there are limited amount T-Shirts available for 10% less during the next two hours, whether at or before the show, they are much more likely to purchase those. Once done, they recieve an SMS with the purchase details, they can walk over to the merch table, present the SMS, and walk away with the T-Shirt they just bought. Artists claim they got much better sales than putting up merch on their web properties, where it can stay forever.

From all of us at Adva Mobile, a big THANK YOU to everyone! If you're happy with us, share it with your friends, and if not, let us know!

Upgraded Artist Reports Portal: Knowledge is Power!

Hi Everyone,
Recently we've featured an important video from TopSpin's CEO talking about how important for an artist is the knowledge you can gather about your fans. We believe in that wholeheartedly, which is why we're very excited to launch our new reporting portal!

The new reporting portal provides you insight into the critical aspects of your activity on your Mobile Fan Club with your fans. For example, how Mobile Fan Club grows over time, where are my fans located, what's their age or gender, which pages or content my fans visit more, transactions reporting and much more.
We collect that data when your fans visit your mobile website, and the more specific data as they go to your exclusive content page and leave their details.

Using the new reporting tool you can make important decisions like:

• Planning your tour based on where most of your fans are
• Uploading (and selling) content and merch based on what sells best etc.
• Blast your fans about new shows based on where they are and what day they like to receive the blast 
• You could tell fans to find other fans in the same area
• Track the impact of your promotion efforts by how many new fans you get
• Determine if different merchandise sells better in different fan locations, gender and age

We encourage you to visit your new reporting portal, learn more about your fans on your Mobile Fan Club and make clever decisions with that knowledge!

As always, if you have any suggestions or comments, we'd like to hear from you!

How many fans on my mobile Fan Club?

Where are my fans located?