CNN: it's harder than ever for artists to make a living selling CDs

Matt RosoffCNN's Matt Rosoff has this article about the reality of selling music:

"More than 115,000 new albums were released in the U.S. last year. Of those, 110 sold more than 250,000 copies in the U.S. last year--that's not such a surprise, as big stars have always been rare. But only 1,500 titles cracked the 10,000 mark, and fewer than 6,000 sold a paltry 1,000 copies.

..Selling 900 CDs at $12 a pop would gross almost $11,000, which would be enough to cover low-budget recording and manufacturing expenses and perhaps buy some new guitar pedals and drumheads. Nobody makes a living selling 1,000 CDs.

What about 10,000 discs? If you're just starting out, making over $100,000 from CD sales sounds like a dream. Of course, you have to split that money among the band members, and anybody else who gets a cut, like the producer and manager. And if you're signed to a label, you might already be that deep into the hole for your advance and recording expenses, so forget about royalties and just hope they'll pay you an advance for the next one. At 10,000 copies, you're probably getting a little radio play somewhere, so you might earn a few small paychecks from publishing royalties, and if you've got a good live act and are willing to tour endlessly, you might be able to sell more tickets than CDs over the course of a year. So perhaps 10,000 is the low-end baseline for making a living playing music. (AR- reminder, only 6,000 of those sold in the US last year).

Of the new titles released last year, almost 99 percent of them didn't sell enough copies to let their creators earn a living from CD sales, and almost 95 percent of them didn't sell enough copies to cover the most basic expenses involved in their recording.

For an unknown band just starting out? Better polish those chops and gas up the van, then get ready to live on ramen noodles for a couple years. And don't worry about devaluing your recordings by selling them cheap or giving them away--worry about getting enough fans to hear them so they'll be interested in coming to your shows, and dragging a few friends with them."

Say no more, Matt. We're with you 100% there.

Adva Mobile gives you a FREE marketing tool to engage your fans on their phones, get them involved, bring them to your shows, and sell to them your tickets and merchandise. That's the way forward.

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